THE TROPHIES

Crafted and plated in 24k gold, The BrandLaureate’s trophy reflects the pursuit of brand excellence and journey taken to achieve its leadership status.

A new trophy is designed for every annual award to reflect its theme; however the main elements of the trophy that is the statuette and emblem remain the same. The trophy is a mark of distinction and recognition of brand success.

A GREAT PLATFORM FOR
GREAT BRANDS AND PERSONALITIES

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THE EMBLEM

The Art of Branding is exuded via recognizable symbolisms which are in tandem with the spirit of branding.

The BrandLaureate’s emblem, instantly recognised as the authority in branding is associated with nothing less than the best of the best!

The emblem with an outline of the a globe in the inner circle reflects the global status of the BrandLaureates, as the winners of the Awards are known.

Historically, it has been a tradition to present a laurel (wreath of leaves) to winners of the Olympics and Grand Prix. The laurel signifies Victory, Triumph and Honor. Thus, it is only befitting for The BrandLaureate’s emblem to be surrounded by a laurel, befitting the status and symbol of the Award.

SELECTION CRITERIA

Receiving an award from The BrandLaureate shows the company’s efforts in branding its brand successfully. The winners of the Award are evaluated and selected by the Brand Committee based on the following criterion:

Brand Strategy

A strong and effective brand strategy that allows the brand to rise above challenges and stay ahead of the curve to achieve its brand vision.

Brand Culture

Deep core values and engaging brand culture which permeate through the external and internal brand, thus enhancing the foundation and sustainability of the brand.

Brand Innovation

Innovative pursuits that have enabled it to stay relevant and meet the demanding needs and expectations of consumers.

Brand Performance

The Brand’s Performance is the result of desirability and profitability in a brand, delivers top-line growth while reducing costs to improve the bottom line.

Brand Communication

A communication blueprint that covers various media platforms, enabling the brand to achieve strong brand visibility, brand awareness and engagement with consumers.

Recipients of The BrandLaureate Special Edition Awards and The BrandLaureate Brand ICON Leadership Awards are awarded only by invitation.

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