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Predict something awesome for 2020?
Some sort of hyper-sustainable transit to take you from continent to continent in a matter of minutes.
Scented Dental Flosses
Scented Dental Flosses
The Cocofloss Everything Set Shares Varieties Like Confetti Cake
Flossing is essential but often feels like a chore and sometimes all it takes to make the task more appealing is a scent more exciting than the usual mint—and the Cocofloss Everything Set by... MORE
Life Assistant Campaigns
Life Assistant Campaigns
For Mother's Day, DoorDash is Becoming "DoorDad" to Give Moms a Break
Moms work hard every day, and Mother’s Day is a time to show gratitude and give them the break they deserve, so DoorDash is taking on the role of “DoorDad," the ultimate life assistant. ... MORE
Tulip-Powered Brightening Serums
Tulip-Powered Brightening Serums
The Black Tulip Regenerative Brightening Serum Uses Exosomes
As a skincare ingredient tulips are naturally rich in antioxidants, hydrating, moisturizing and soothing, and Bloomeffects' latest launch, the Black Tulip Regenerative Brightening Serum, compounds... MORE
Spicy Shot Kits
Spicy Shot Kits
This Captain Morgan Kit Makes Tajín-Spiced Sweet Heat Shots
Bold, zesty Captain Morgan Sweet Chili Lime recently launched to satisfy drinkers' thirst for all things sweet and spicy, and The Captain Morgan Sweet Chili Lime Kit on Cocktail Courier simplifies... MORE
Polarizing Hard Candies
Polarizing Hard Candies
Malört Sucks Candies Began as an April Fool's Day Joke But Became Real
While nearly everyone can appreciate the simple pleasure of hard candy, Malört Sucks (Malört-flavored hard candies) appeal to a select few. Malört is a bitter liqueur known for its harsh,... MORE
Peruvian Pepper Hot Sauces
Peruvian Pepper Hot Sauces
Tari Makes Mild, Medium and Hot Sauce with Amarillo & Rocoto Peppers
Some of the most well-known spicy peppers used in hot sauce include jalapeños, habaneros, ghost peppers, and the fiery Carolina Reaper, but Tari crafts its hot sauces with authentic Peruvian... MORE
Gum-Like Facial Cleansers
Gum-Like Facial Cleansers
Aprilskin's TXA 99 Dark Spot Bubble Gum Cleanser is Pink and Stretchy
Facial cleansers come in a variety of forms—gels, balms, creams, foams, and oils—and the Aprilskin TXA 99 Dark Spot Bubble Gum Cleanser introduces a unique texture that's chewy and gum-like.... MORE
Saloon-Style Beauty Pop-Ups
Saloon-Style Beauty Pop-Ups
Clarins' Sweetheart Saloon Celebrates New Lip Products & Shades
Clarins recently launched Water Lip Stains and a 10th Anniversary Limited Edition Lip Oil in Shade Iconic 54, and to celebrate both, the French prestige beauty house is opening the doors to the... MORE
Limited-Edition Aniseed Cocktails
Limited-Edition Aniseed Cocktails
Ready-to-Drink Ricard Captures the Essence of French Pastis
Ricard is a limited-edition alcoholic beverage and the first ready-to-drink product featuring Pernod Ricard’s signature anise-flavored liqueur. Although the liqueur is usually enjoyed diluted... MORE
Glassy Setting Sprays
Glassy Setting Sprays
The Runway Inspired Pat McGrath's Glass 001 Legendary Glow Setting Spray
A highlight of the Maison Margiela Spring 2024 Couture Collection was the high-shine “porcelain doll" makeup artist Pat McGrath gave models, and the Skin Fetish: Glass 001 Legendary Glow Setting... MORE
Smart Hummingbird Feeders
Smart Hummingbird Feeders
The FeatherSnap Hummingbird Feeder Transforms Birdwatching Experiences
The true beauty of hummingbirds can hardly be appreciated at a distance with the naked eye alone but the FeatherSnap Hummingbird Feeder offers an engaging, up-close birdwatching experience fueled... MORE
In-Store AI Stylists
In-Store AI Stylists
Sketchers' Luna Helps Customers Choose What to Buy
At Singapore’s Punggol Coast Mall, shoppers can interact with Sketchers' Luna, an AI-powered retail assistant and personal stylist that helps customers choose what to buy based on what they're... MORE
Protein-Packed Ice Creams
Protein-Packed Ice Creams
Protein Pints Have 30 Grams of Protein Per Container
Protein Pints are as rich and creamy as traditional, full-fat ice creams yet they offer much more nutritionally, with 30 grams of protein and just 15 grams of sugar per container. These... MORE
GenAI Boba Campaigns
GenAI Boba Campaigns
Gong Cha's Mini Pearl Adventures Immerses the Senses in a World of Flavor
To promote its Mini Pearl drinks range, bubble tea brand Gong Cha tapped into the power of generative AI to create a social-first campaign called Mini Pearl Adventures. VCCP’s AI creative agency... MORE
AI-Assisted Writing Courses
AI-Assisted Writing Courses
Agatha Christie: Writing Digitally Reconstructs the Mystery Author
Agatha Christie is known for her iconic detective characters and timeless whodunits that defined the genre, and Agatha Christie: Writing is an AI-assisted course from BBC Maestro that invites... MORE
Beautifying Berry Smoothies
Beautifying Berry Smoothies
A Fan-Favorite Cosmetic Inspired the ColorPop Strawberry Kiss Smoothie
In celebration of its 11th birthday, ColourPop Cosmetics teamed up with Dialog Cafe to whip up a delicious Strawberry Kiss Smoothie inspired by the fan-favorite Strawberry Milk Fresh Kiss Glossy... MORE
Senior-Friendly Rideshare Services
Senior-Friendly Rideshare Services
Lyft Siver Makes Transportation Easier and Less Intimidating
Many seniors face challenges with transportation as driving becomes difficult or undesirable, yet they still need reliable, accessible options to maintain independence and stay connected to their... MORE
Sunscreen-Toting Sunglasses
Sunscreen-Toting Sunglasses
Supergoop! SuperShades Carry Sun Protection in Custom Charms
Sunglasses are an important part of comfortably and safely enjoying time in the sun, as is sun protection, and the Supergoop! SuperShades cover both. These first-of-their-kind sunglasses were made... MORE
Milkshake-Inspired Body Mists
Milkshake-Inspired Body Mists
The Ellis Brooklyn Milkshake Collection Shares a Fruity Floral Trio
Some fragrance fans are drawn to sweet, creamy, milky scents but crave them in a light, refreshing form, and the limited-edition Ellis Brooklyn Milkshake collection delivers a trio of hair and body... MORE
Sandwich-Inspired Popcorn Snacks
Sandwich-Inspired Popcorn Snacks
PB&J Pop Grape and Strawberry Mashes Up Smucker's and Jif Flavors
Popcorn snacks often swing between sweet and salty, but PB&J Pop Grape and Strawberry promises to satisfy both preferences, offering a delicious balance of creamy, nutty richness and fruity flavor... MORE
Hyper-Personalized Beauty Platforms
Hyper-Personalized Beauty Platforms
Kult App Transforms How Shoppers Find & Buy Products in India
The Kult App launched in India to elevate the beauty e-commerce experience for consumers, revolutionizing how shoppers discover and receive products. “E-commerce needs to be beyond the... MORE
Gourmet Kettle Corn Snacks
Gourmet Kettle Corn Snacks
Belle’s Gourmet Popcorn Satisfies with Flavors Like Dubai Chocolate
Gourmet popcorn snacks are flying off shelves as snackers reach for light, airy bites with flavor profiles that go beyond basic sweet and salty varieties. Belle’s Gourmet Popcorn creates classic,... MORE
Dual-Action Avocado Skincare
Dual-Action Avocado Skincare
Byroe’s 2-in-1 Cleanser & Exfoliator Features Upcycled Avocado
One of the latest skincare innovations from Byroe is the Avocado Renewal 2-in-1 Cleanser & Exfoliator, a solution gentle enough to balance oil production daily or use weekly as an intensive mask... MORE
Upcycled Quinoa Cleansers
Upcycled Quinoa Cleansers
Byroe’s Red Quinoa Cleansing Sorbet Features a Five Grain Complex
A good, gentle cleanser is foundational to any skincare routine and Byroe’s new Red Quinoa Cleansing Sorbet effectively removes impurities without disrupting the skin barrier or causing... MORE
Sticky Mango Fragrances
Sticky Mango Fragrances
Sticky Mango by Skylar is a Radiant Gourmand with a Rice Note
Sticky Mango by Skylar is an eau de parfum that shares a different spin on near-edible, dessert-like scents with notes of coconut cream, mango flower, and sticky rice. In this gourmand fragrance,... MORE
In-Suite Savory Waffles
In-Suite Savory Waffles
KFC & Benchmark Resorts & Hotels Created "Mom Flies the Coop"
For the first time in five years, KFC is bringing back fan-favorite Chicken & Waffles, and to mark this menu item's highly anticipated return right around Mother's Day, KFC partnered with Benchmark... MORE
Treatment-Inspired Regenerative Creams
Treatment-Inspired Regenerative Creams
Laser Regeneration Science Inspired Advanced RGN-6
SkinCeuticals' Advanced RGN-6 is a first-of-its-kind patented aesthetic regenerative cream inspired by laser regeneration science. This breakthrough regenerative skincare launch visibly reverses... MORE
People-Powered Intelligence Campaigns
People-Powered Intelligence Campaigns
Del Real Foods' Abuela Intelligence Honors Real, Warm Wisdom
As artificial intelligence technology pops up everywhere, Del Real Foods launched its first-ever brand campaign, Abuela Intelligence, to push back with a focus on people-powered wisdom. This... MORE
Spooky Single-Ingredient Treats
Spooky Single-Ingredient Treats
GivePet Created Its First Freeze-Dried Halloween-Themed Cat Treats
Costumes have long been a playful way to include pets in Halloween festivities, but GivePet created its first-ever freeze-dried, Halloween-themed cat treats so that felines can enjoy the holiday... MORE
Multipurpose Beauty Booster Campaigns
Multipurpose Beauty Booster Campaigns
The Many-Trick Pony Features a Horse Voiced by Rebecca Black
e.l.f. Cosmetics' Halo Glow Liquid Filter—a multi-hyphenate, multi-talented, multi-tasker—is the star of The Many-Trick Pony campaign with a talking horse voiced by Rebecca Black. Fittingly, as... MORE
Carryall Crochet Bags
Carryall Crochet Bags
lululemon's Cotton Crochet Shoulder Bags Embody Casual Summer Style
lululemon's durable belt bags went viral for their hands-free practicality, but as some people seek slightly dressier alternatives to athleisure styles, the brand launched Cotton Crochet Shoulder... MORE
Beautifying Self-Care Bundles
Beautifying Self-Care Bundles
Olive & June x Bubble Collaborated on Skin and Nail Care Kits
Two Gen Z-favorite brands, Olive & June and Bubble Skincare, teamed up to create curated Olive & June x Bubble sets to enhance the look of skin and nails this summer. For Gen Z, self-care is a... MORE
Multi-Sensorial Mochi Drinks
Multi-Sensorial Mochi Drinks
Dutch Bros' Mochi Berry is Finished with Soft Top and Mochi Pieces
Mochi has grown immensely popular because of its soft, chewy, multi-sensorial mouthfeel, and for the spring, Dutch Bros' Mochi Berry brings the satisfying experience with texture to the drink... MORE
Peppery Chocolate Bars
Peppery Chocolate Bars
Raaka Crafted Spicy Chocolate Bars with Guajillo & Chipotle Chile Peppers
For May, Raaka Chocolate's First Nibs Two Bar Subscription treats members to two spicy chocolate bars: Guajillo Chile Pepper and Chipotle Chile Pepper. Both made with cacao sourced from Kokoa... MORE
Protective Body Oils
Protective Body Oils
Supergoop! Launched Glow Oil SPF 50 Body Oil in Two Coastal Scents
More consumers are reaching for protective body oils like Supergoop!'s Glow Oil SPF 50 Body Oil instead of traditional tanning oils to prioritize skin health without sacrificing radiance. Building... MORE
Cocktail-Inspired Sorbet Cups
Cocktail-Inspired Sorbet Cups
Gianni’s Cocktail Mini Pots Share a Boozy Kick from Real Spirits
Gianni’s Cocktail Mini Pots take cues from classic cocktail flavors to deliver summertime refreshment with sorbet and a splash of real spirits. These indulgent treats are available in varieties... MORE

Featured Ideas

AI-Generated Fashion Campaigns
AI-Generated Fashion Campaigns
Mango Debuted Its First AI Campaign for Its New Teen Line
To support the launch of its new teen fashion line, Mango debuted its first AI-generated fashion campaign. Mango Teen’s latest launches include limited-edition styles like beaded print skirts,... MORE
Refreshing Skin Scents
Refreshing Skin Scents
Glossier You Fleur Opens with a Mineral Salt Accord
In 2024, Glossier built on the success of Glossier You with two new skin scents, Glossier You Rêve and Glossier You Doux, and in 2025, Glossier You Fleur is joining the lineup. Like all... MORE
Fruity Sweet Whiskys
Fruity Sweet Whiskys
Johnnie Walker Black Ruby is a Sweeter Expression with Red Berry Notes
Johnnie Walker Black Ruby is a new expression that retains the characteristics of the brand's flagship Black Label, yet it shares a sweeter blend aged in red wine, oloroso and Pedro Ximénez... MORE
Sweet Sandwich Kits
Sweet Sandwich Kits
Reese’s PB&J Sandwich Kit Features Chocolatey Bread & More
Reese's just dropped PB&J Big Cups in Grape and Strawberry varieties for a limited time, and to create even more excitement around this launch, the brand is making a Reese’s PB&J Sandwich Kit... MORE
Super-Spicy Nugget Sauces
Super-Spicy Nugget Sauces
The Three Fiery McDonald's x Hot Ones Sauces Challenge Taste Buds
Hot Ones, renowned for its fiery interviews where guests test their heat tolerance with increasingly spicy sauces, inspires fans to challenge their spice limits with co-created products—one of... MORE
At-Home Slushie Makers
At-Home Slushie Makers
The Ninja SLUSHi Makes Commercial-Grade Frozen Drinks at Home
Following the runaway success of the Ninja CREAMi, SharkNinja announced the Ninja SLUSHi to simplify the process of making high-quality slushies at home without mess. The professional frozen drink... MORE
Malt-Based Hard Nectars
Malt-Based Hard Nectars
Jumex Hard Responds to Consumers' Mixing Jumex Fruit Nectars with Alcohol
Inspired by consumers combining Jumex fruit nectars with alcohol, Grupo Jumex and AriZona Beverages Company teamed up to launch Jumex Hard, a malt-based hard nectar in a can. Available in bold,... MORE
Protective Snacking Pants
Protective Snacking Pants
The Ore-Ida Tot-Protecting Pants Safeguard Beloved Potato Bites
The inventor of Tater Tots, the Ore-Ida brand, teamed up with Searchlight Pictures to create the Ore-Ida Tot-Protecting Pants, now available for a limited time. This snack-protecting collaboration... MORE
Plush Pet Hotels
Plush Pet Hotels
Goodwoof 2025 Will Feature a Jellycat Dog Hotel Pop-Up
Goodwoof is an annual celebration of dogs held on the Goodwood Estate and in 2025, dog lovers will be treated to a Jellycat Dog Hotel pop-up experience. During this popup, guests will have the... MORE
Rimless Smart Eyewear
Rimless Smart Eyewear
Eddie Bauer Smart Eyewear Includes Voice Access to ChatGPT
The Eddie Bauer Smart Eyewear collection shares four styles, all with polarized sunglasses lenses, and voice access to ChatGPT. This collection developed by Innovative Eyewear introduces the world&#... MORE
Cartoon Cat Bath Collections
Cartoon Cat Bath Collections
The Hello Kitty and Friends x Lush Collab Sweetens Bathtime Rituals
The Hello Kitty and Friends x Lush collaboration, in partnership with Sanrio, shares limited-edition products inspired by characters beloved by fans of all ages around the world. According to Lush,... MORE
Perfume-Like Body Sprays
Perfume-Like Body Sprays
Four Limited-Edition Kayali Body Sprays Launched for Fans Scent Layering
Fans of Kayali’s viral Vanilla 28, Lovefest Burning Cherry 48, and Yum Pistachio Gelato 33 and Déjà Vu White Flower 57 can now experience fresh ways to experience beloved “juices” from the... MORE
Baked Goods Plushies
Baked Goods Plushies
Tim Hortons Turned Fan-Favorite Menu Items into Collectible Soft Toys
Tim Hortons dropped a collection of four ‘Baked Goods Plushies’ inspired by some of the most popular refreshments on its menu. The collectible designs include a ‘Hot Cup,’... MORE
Candied Fruit Fragrances
Candied Fruit Fragrances
Lattafa Yara Candy Smells Like Fizz Candy and Vanilla Syrup
Lattafa Yara Candy is a new eau de parfum for women who want to smell edible, like candied fruits and vanilla syrup. Vibrantly packaged in a coral pink vessel, this floral fruity gourmand expresses... MORE