Social Good Trends

Trend - Companies are introducing public sensory-friendly experiences designed to create calm, accommodating environments for individuals with sensory processing disorders. These experiences include designated quiet hours, reduced noise levels, dimmed lighting, trained staff and sensory isolation chambers.

Insight - Many consumers, including families and individuals with sensory sensitivities, struggle to navigate traditional public spaces due to overstimulation. The growing demand for businesses to prioritize accessibility and create welcoming environments has fueled interest in sensory-friendly initiatives. Additionally, societal pressures to improve inclusivity in public spaces and respond to the advocacy of neurodivergent communities have encouraged brands to innovate in this space.