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Our brand embodies progress, openness, and excellence; values that define Ultralytics and drive our mission in AI and computer vision. These guidelines ensure a unified identity, shaping how the world sees Ultralytics.
Our content stays clear and friendly across all platforms
If Ultralytics were a person, we’d sound:
Knowledgeable but never condescending
Approachable like a friendly teammate
Confident, backed by evidence behind every claim
Upbeat and energetic, driven by progress and innovation
Brand tone
We communicate with clarity, humility, and optimism
Structure
Positive yet straightforward
Conversational, unless highly technical
Fun and lighthearted, with puns and personality encouraged
Grounded, never arrogant or boastful
Examples
“We’ve been listening to your feedback and are excited to announce our latest feature release.”
“We did it again. Yet another world-class tool for our customers.”
“We hope you’ll find our latest new feature helpful.”
Social media post structure & style
Structure
Intro sentence + relevant emoji
Example: “Enhance airport operations with Ultralytics YOLO26! ✈️”
Body
Provide details, benefits, or impact — clear and concise
Call to Action (CTA)
Use the right arrow emoji ➡️ followed by a shortened link
Emojis
Use one emoji after the first sentence
Use ➡️ before CTA link
Don’t place emojis in the middle of sentences
Don’t use them in place of words
Avoid overuse
Formatting tips
Use clear intro sentence + 1 emoji
Include a space between words and emojis
Keep copy concise, with clear CTAs
Post relevant content aligned with brand pillars
Write in American English
Write in all caps
Use emojis in place of words
Overdo it with punctuation or emojis
Post off-topic trends or unrelated memes
Post during major breaking news without a pause
Use gendered terms or non-inclusive language
Content guidelines
Share updates on
Product launches, partnerships, open-source news, event announcements, community highlights, blog posts, demos, and thought leadership
Visuals
Use brand-approved colors, logos, and templates
Hashtags
Maintain a list of approved and branded hashtags (e.g., #Ultralytics, #YOLOv8,#YOLO11, #YOLO26, #VisionAI)
Tag relevant partners, contributors, or influencers when applicable
Engagement protocols
Respond to comments/questions within 24 hours
Always remain polite and constructive — especially in technical debates or negative feedback
Do not delete comments unless they’re spam or offensive
Crisis & escalation
Do not respond without consulting the Brand or Communications Lead
Have an internal escalation path for:
Misinformation
Public criticism or controversy
Mentions by high-profile accounts
General principles
Be respectful, transparent, and authentic
You represent Ultralytics, even on personal accounts
Don’t share confidential or internal info
Stay positive and constructive — we’re in this together
Sharing company content
Feel free to share Ultralytics posts — just tag @Ultralytics and use relevant hashtags (e.g., #Ultralytics, #YOLO26, #ComputerVision)
Add your own take — especially around events, milestones, or feature drops
Use links when relevant and always check if the content is up to date
Creating technical/personal content
Feel free to share — just keep it respectful and on-brand
Clarify personal views: “Opinions are my own"
Avoid screenshots from Slack, Notion, dashboards, etc.
Don’t reveal unreleased features, license terms, or internal systems
What to avoid
Politics or religion — especially when referencing Ultralytics
Posting private company data or leaks
Complaining publicly — use our internal channels like HR or Comms for that
Posts that could be misread as official Ultralytics statements
Influencer engagement
If you're approached for partnerships, product mentions, or interviews, consult the Marketing team
If you’d like to post on behalf of Ultralytics or collaborate on official content, we encourage it — just align with the team first
Dos and Don’ts
Say you work at Ultralytics when posting about us
Use hashtags like #Ultralytics, #YOLO26
Share your own projects using YOLO models
Add your own projects using YOLO models
Use disclaimers:“Opinions are my own”
Ask Marketing before media/influencer collabs
Post internal screenshots or Slack messages
Share confidential or unreleased information
Speak as if you’re the company voice
Post anything political or religious tied to Ultralytics
Create your own “official” press-style statements
Complain publicly — use internal channels instead
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Social media guidelines
Brand voice
Brand tone
Structure
Examples
Social media post structure & style
Structure
Emojis
Formatting tips
Content guidelines
Engagement protocols
Crisis & escalation
General principles
Sharing company content
Creating technical/personal content
What to avoid
Influencer engagement
Dos and Don’ts