What is Gem-E and how does it help ABM?

Gem-E is an AI agent by UserGems that turns signals into actions. UserGems as the Command Center captures intent and buying signals (including contact-level intent and website visits), prioritizes in-market companies and buyers, then deploys Gem-E to help your team reach them with personalized outreach and synchronized ad campaigns.

How does Gem-E pick which buyers to target?

UserGems as the Command Center scores companies and buyers using a mix of over 600 factors and signals (e.g., contact-level intent, job changes, past engagement, account fit, and historical deal data) to highlight which contacts are most likely ready to buy.

Will Gem-E work with our existing tools?

Yes. Gem-E can plug into your current CRM, intent data providers, marketing automation, ad platforms and enrichment tools — and orchestrate them together.

What type of teams get the most value from Gem-E?

ABM marketers, SDRs, account executives and rev-ops teams focused on accounts with multiple buying stakeholders — especially those doing multi-thread outreach or coordinated sales + marketing campaigns.

Is Gem-E just for new accounts or can it help with existing / closed-lost ones?

It works for both. Gem-E can help identify in-market buyers in both new target accounts and previously engaged accounts (including closed-lost), helping you re-engage and expand.

How much human effort is required to run Gem-E?

Minimal. Once configured, UserGems/Gem-E automates contact scoring, outreach drafts, ad audience syncs, and workflow triggers — letting your team focus on high-value decisions rather than manual research or segmentation work.

What is Gem-E and how does it help ABM?

Gem-E is our AI command center that turns signals into action. It finds the right buyers inside target accounts. Then it helps your team reach them with personalized outreach and synchronized ad campaigns.

How does Gem-E pick which buyers to target?

Gem-E scores buyers using a mix of over 600 signals: contact-level intent, job changes, past engagement, account fit, and historical deal data to highlight which contacts are most likely ready to buy.

Will Gem-E work with our existing tools?

Yes. Gem-E can plug into your current CRM, intent data providers, marketing automation, ad platforms, and enrichment tools — then orchestrate them together.

What type of teams get the most value from Gem-E?

ABM marketers, SDRs, account executives, and RevOps teams focused on accounts with multiple buying stakeholders — especially those doing multi-thread outreach or coordinated sales + marketing campaigns.

Is Gem-E just for new accounts or can it help with existing or closed-lost ones?

It works for both — Gem-E can help identify in-market buyers in new target accounts and previously engaged accounts (including closed-lost), helping you re-engage and expand.

How much human effort is required to run Gem-E?

Minimal. Once configured, Gem-E automates contact scoring, outreach drafts, ad syncs, and workflow triggers — letting your team focus on high-value decisions rather than manual research or segmentation.

Contact-level ABM that your team trusts

Know the exact buyers showing intent (not just the company). Have one place for all signals, scoring, and AI orchestrating sales and marketing actions - directly in Claude or ChatGPT

"Contact-level intent led to 6X more deals than company-level intent.

Janet Wood

GTM Strategy

"UserGems' AI scoring helped us prioritize the right accounts. The A accounts convert 3.1X more than the D accounts.

Alex von Stegmann

GTM STRATEGY & ENGINEERING

“This is everything we've wanted for years, and we didn't know it existed. We replaced Demandbase and picked UserGems over 6sense and Clay.

Bryn Adler

SR DIRECTOR MARKETING

INTENT & WEBSITE DE-ANONYMIZATION

Contact-level intent that reps trust

Contact-level intent and website de-anonymization: Detect intent at the person level, not just the company. Know exactly who is researching your topics. Known and unknown contacts.

UserGems come with 30+ native signals — job changes, intent, M&A, funding, etc.

Deploy Gem-E, the Research Agent, to find custom signals on the web, CRM, or call transcripts.

Explore Signals

SCORING

Scoring that's not a black box

Based on your best customers, UserGems analyzes thousands of fit factors and buying signals to grade every account A to D, showing who’s most likely to buy right now.

Transparent and fully editable. No Data Scientists needed.

Explore Scoring

ADVERTISING

Precise targeting with contact-level audiences

Sync high-intent contacts to LinkedIn, Google, Meta, Bing, or AdRoll. Contacts are dynamically added or removed, keeping every campaign accurate and up to date.

Match rates:
- Linkedin: up to 95%
- Meta: up to 70%
- Google: to up 85%

No more guessing who your ads are actually reaching.

Explore Advertising

Claude connected to UserGems MCP creates a campaign and coordinates outbound and marketing workflows.

BUYING STAGES

Prove your ABM moves pipeline

See where every account in your TAM sits, from Awareness to Decision, and how they move from one stage to the next. Then see which touches, including your ads, turned them into pipeline.

Explore Scoring & Buying Stages

USERGEMS MCP

Build and run your ABM campaigns in Claude or Chat GPT

Build audiences and workflows, manage Research and Writing agents, capture signals, and more — just by prompting in Claude or ChatGPT. The UserGems MCP also acts guides you on best practices throughout the conversation.

Explore UserGems MCP

Why companies are switching from 6sense to UserGems

Read the guide See the comparison

Ads and outbound in sync

Sync audiences to ad platforms and outbound tools. Orchestrate to surround your hottest buyers across all channels.

Contact-level signals

Know the exact buyers showing intent (not just the company). Have one place for all your 1st and 3rd-party signals.

Transparent scoring

AI scoring - for both accounts and contacts - that you can explain, tune, and trust. No black box.

SALES OUTREACH

Automate outreach to help reps action ABM

Gem-E enrolls buyers in sequences and writes personalized emails.

Reps wake up to tasks already queued in their Outreach/ Salesloft/Gong.

All of your ABM accounts will be worked on consistently.

Explore AI SDR

BUYING GROUP

Find and enrich buying group members

Automatically capture missing buying group members, including flagging those who are no longer there.

Explore Data Enrichment

SALES ADOPTION

No new tools — works right in your stack

Reps can see all signals, Closed Lost insights, etc directly in their Salesforce, Hubspot, Outreach, Salesloft, Gong Engage. They'll wake up with tasks & emails already queued up in their favorite tools -- no manual research needed.

Your questions, answered.

How does UserGems help ABM?

UserGems and its agent Gem-E capture buying signals (account and contact level), prioritize in-market buyers, and orchestrate sales outreach and advertising to convert them.

How does UserGems compare against 6sense?

UserGems provides the who, when, and why a contact or account is in-market. Its account scoring and buying stages are transparent and editable -- not a black box. With one workflow, you can orchestrate both sales and marketing actions.

6sense provides account-level intent only. Their scoring is a black box. And, they focus only on advertising as the key action to engage with buyers - leaving sales mostly out of the program.

Learn more: https://www.usergems.com/usergems-vs-6sense

‍

How quickly can we start seeing value?

Typically 3-4 weeks. Once connected to your CRM and relevant data sources, UserGems typically starts surfacing high-intent accounts within hours.

Who benefits most from UserGems?

Teams with outbound, account-based, or multi-threaded sales and marketing — e.g. ABM marketers, SDRs, AEs, RevOps — benefit most, because they need precise buyer targeting and synchronized GTM actions.

Which tools does UserGems integrate with?

UserGems works alongside most major CRMs (Salesforce, Hubspot, Dynamics), marketing automation (Hubspot, Marketo), sales engagement platforms (Outreach, Salesloft, Gong Engage), advertising platforms (Linkedin, Meta, Google, Bing, AdRoll), and data warehouses (Snowflake)