Describing an item

A detailed description makes your listing easier to find and more appealing to buyers. Follow these tips to increase your chances of selling faster.

To create a descriptive title:

• Include specific details about the item (e.g. its brand, colour, type, or unique features)
• Avoid words that don’t specify how your item is different (e.g. “nice“, “pretty“, or “good“)

For example:

Prefer: New pink Zara mini evening dress

Avoid: Very nice dress

Always provide accurate and detailed information in the listing description so buyers can decide whether the item is right for them. Don’t leave out any important details.

A detailed description should include information about:

• The item’s measurements
• Additional materials (besides the main 3 already selected when uploading)
• Any alterations, such as repairs or tailoring
• Absence of the brand label or other missing parts
• The item’s flaws, such as marks, stains, spots, holes, tears or rips, scratches, abrasions, fraying, pilling, creases, stretching, washed colour, or odours
• For electronic devices and electrical appliances: the brand and model of the device, its features like the storage capacity and display size, and the type of electrical plug it uses. Add details about any accessories included and any parts that are damaged or not working.

In the description, don’t hashtag or add any brand name(s) other than the one you’ve selected in the brand field (e.g. if you select "Gucci" in the brand field, please stick to that and avoid hashtagging or mentioning other brand names in the description). We have to hide or remove listings including unrelated brand names in the description as set out in our Catalogue Rules.