Perspectives, strategies, and insights to shape your growth. Learn how to get the best out of advertising on Amazon, Walmart, Criteo, and more.
5 Prime Day Moves You Can Still Make Before June 23
Deal deadlines have passed, but the highest-leverage Prime Day 2026 moves are still on the table. Five things to fix in the final week before the event opens.
Solution
The 5 Conditions That Turn a Retail Trend Into a Revolution
Retail revolutions follow a pattern. Kiri Masters breaks down the 5 conditions driving the AI-enabled shopping shift, and what it means for your strategy.
Prime Day 2026 Strategy: Why the Standard Playbook Is a Fossil
Prime Day 2026 isn't the event your checklist was built for. Three structural changes have rewritten the rules. Here's what changed and what to do about it.
The Retail Media AI Benchmark: Accuracy Separates the Real from the Hype
We tested 4 AI agents on 91 real Amazon ad workflows. The Xnurta Insight Agent hit 86.1% data accuracy. The strongest foundation model: 35.3%. Here's what that gap means for your campaigns.
Stop Digging Through Data. Meet The Xnurta Agent.
The Xnurta Agent answers your Amazon Ads performance questions in plain English; instantly, accurately, and on live data. No spreadsheets. No guessing. Just answers.
10 Signs Your Amazon Ads Budget Is Working Against You
Amazon Ads budget waste builds across autopilot campaigns, overlapping keywords, and stale bid strategies. Here are 10 signs your spend is leaking and how to fix each one.
Xnurta Integrates with Criteo: Manage All Your Retail Media in One Place
Xnurta Criteo integration: manage Criteo campaigns alongside Amazon and Walmart in a single AI-powered platform, with access to Criteo's 225 retail media networks via the Retail Media API.
Prime Big Deal Days 2025: What Worked, What Did Not, and What to Do Next
Prime Big Deal Days 2025 performance report: analysis of what separated strong results from average ones across Xnurta accounts, covering efficiency metrics, discount pressure, and ad strategy.