Interactive brand activation

periential marketing & brand activations offer an experience-focused approach to marketing. Learn how to make these campaigns work for you.

A partnership with Journeys, the event used interactive art installations, free ticket prices, and an unexpected city choice to connect with consumers in a new way.

See photos from Spotify Revolve Festival Activation, a Festival in La Quinta, CA.

Here’s a look at some steal-worthy ideas we spotted in July 2024.

Our picks for top brand activations during the in-person return of the Cannes Lions International Festival of Creativity View the story Menu INTRODUCTION SPOTIFY PINTEREST META SNAP REDDIT TIKTOK SHUTTERSTOCK SRMG LinkedInTwitterFacebook THE CANNES LIONS INTERNATIONAL FESTIVAL OF CREATIVITY RETURNS Five Activation-Rich Brand Experiences By Kaylee Hultgren In a normal year (ah, to dream of such things!), the Cannes Lions […]

As we settle into the new year Fragmento Universo is back again with its conceptual take on the contemporary culture, this time partnering with VSCO to create this playful short, inviting metaphoric visuals decorated through a perfect pastel palette, to represent the endings and beginnings, the regrets and resolutions, of…

See photos from Target x Timberwolves - The Howl Zone, an Experiential Activation in Minneapolis, MN.

Coachella returned and so did brands, enticing influential crowds with everything from cryo-facials to live tattoos to a curated chip dinner.

Fashion brand Miu Miu incorporated a custom-branded pop-up store vehicle to act as a dual coffee shop and showroom. Brand ambassadors handed out branded marshmallows and coffee to consumers in front of an interactive display featuring Miu Miu’s Spring season handbags. The memorable experience left people with a clear impression of Miu Miu’s brand story. #MobilePopUp #BrandedActivation #ExperientialMarketing #BrandedVehicle #BrandedTruck