SEO, AEO and GEO - optimising your site for Search and for AI
In our recent webinar, our SEO/AEO expert Michael Wignall explained how AI search finds and selects information, what has genuinely changed and where digital teams should focus their efforts. The reassuring answer is that you probably do not need a new content strategy. Most of the things that help AI tools find and trust your content also improve conventional search and make your website more useful to people.