Mozilla’s audacious rebranding in the open that I linked to a while back has come to fruition.
I like it. But even if I didn’t, congratulations to everyone involved in getting agreement across an organisation of this size—never an easy task.
Jamie Zawinski tells the story of how John Carpenter’s They Live led to Shepard Fairey’s Obey Giant which led to Mozilla’s logo.
So that was the time that I somehow convinced a multi-billion dollar corporation to give away the source code to their flagship product and re-brand it using propaganda art by the world’s most notorious graffiti artist.
Mozilla are updating their brand identity and they’re doing it in the open. A brave, but fascinating move.
A delightful ode to a once-divisive design.
I think Khoi might be on to something here …but I also think this change in priorities is no bad thing:
Consider the macro trend of these brands all visually converging alongside the industry’s current mania for design systems. That juxtaposition suggests that we’re far more interested in implementing ideas than we are in ideas themselves.
Smörgåsbord Studio created a design system for the Welsh government, including the typeface Cymru Wales Sans from Colophon.
The accompanying video lists the design principles:
- Elevate our status
- Surprise & inspire
- Change perceptions
- Do good things
- Be unmistakably Wales