A Cohesive & Unified Identity for British Government — Paul Robert Lloyd

In search of typographical consistency in government departments.

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Related links

The Guardian digital design style guide

What a lovely way to walk through the design system underpinning the Guardian website.

Bonus points for using the term “tweak points”!

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Public Sans

A free and open source neutral sans-serif typeface, released as part of version two of the design system for the US federal government.

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Brand New Roman

A font made of corporate logos.

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18F: Digital service delivery | Building a large-scale design system: How we created a design system for the U.S. government

Maya Benari provides an in-depth walkthrough of 18F’s mission to create a consistent design system for many, many different government sites.

When building out a large-scale design system, it can be hard to know where to start. By focusing on the basics, from core styles to coding conventions to design principles, you can create a strong foundation that spreads to different parts of your team.

There’s an interface inventory, then mood boards, then the work starts on typography and colour, then white space, and finally the grid system.

The lessons learned make for good design principles:

  • Talk to the people
  • Look for duplication of efforts
  • Know your values
  • Empower your team
  • Start small and iterate
  • Don’t work in a vacuum
  • Reuse and specialize
  • Promote your system
  • Be flexible

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The first visual identity for UK Parliament

Some lovely branding work for the UK Parliament, presented very nicely.

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