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✨—WhatsApp Business API Pricing Plans

AiSensy Pricing Plans - WhatsApp API Pricing

Monthly / Quarterly/ Yearly Subscription | Unlimited Users Plan

All billing is pre-paid. WhatsApp Conversation Credits are recharged & managed separately (Marketing ₹1.09; Utility, Authentication & Service ₹0.145 per message for Indian users). From 1 October 2026, every WhatsApp Business number gets 1,000 FREE Service messages every month; after that, Service messages are charged at ₹0.145 each. Utility messages sent inside the 24-hour customer service window are also chargeable. Messages in the 72-hour free entry point window from Click-to-WhatsApp ads, and all incoming customer messages, stay free. Read the pricing update → Need help choosing? Talk to our team →

Drag & Drop WhatsApp Chatbot Builder

Build no-code drag & drop WhatsApp chatbots easily yourself or use AI to design the chatbot flows in a prompt

₹2,500

Per Month (for 5 WhatsApp Chatbots)

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₹2,250

Per Month, Billed Annually (build 5 WhatsApp Chatbots)

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Build no-code WhatsApp Chatbots

  • 5 Drag & Drop Chatbots

  • Trigger flows via keywords, template messages, QR  & Meta ads

  • WhatsApp Cart Management

  • Share Catalogs & Products on WhatsApp

  • Integrated with Shopify Chatbot

  • Generate Chatbot with AI (3 FREE Generations included)

WhatsApp AI Agent Builder

Build an AI chat agent that talks like a human, solves for sales, support & multiple use cases.

₹1,350

Per Month (includes 1,000 AI messages)

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₹1,215

Per Month, Billed Annually (includes 1000 AI messages)

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Build a Smart WhatsApp AI Agent

An AI agent on WhatsApp that deeply understands your business & replies just like a human 24x7!

  • 1,000 AI messages / month

  • Knowledge Base Q & A

  • Long-term user memory

  • 500 free AI Messages for testing

  • No-code builder

  • Tool Calling, Skills & API Integrations

Add-Ons (Charged separately)

Get Started with Virtual Number & Drag & Drop Flow Builder

₹2,000

+ GST Per Year

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₹299Quarterly (For 3 months)
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Indian Virtual Number

Buy Indian Virtual Number for WhatsApp Business API (Requires GST/ MSME for KYC)

  • Indian Number (Eg. +9186XXXX1234, +9186XXXX7891)
  • No Need to maintain SIM Card
  • Use this Number to get WhatsApp Business API via AiSensy
  • Free Onboarding Call 

For Business outside India

Explore International Pricing (Dollar)

Countrywise per WhatsApp message Pricing

Messaging costs vary by your user's country. Check the exact per-message charges for sending WhatsApp messages to users in different regions.

Important Pricing Terminologies

Let's make WhatsApp API Pricing easy to understand for you! 

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Customer Service Window

When a user sends you a message, a 24-hour support window begins. Each new message from the user resets this window. During this window, you can reply with any free form messages chargeable at the standard per message service pricing. Utility templates delivered within this window will also be charged per message. 

1,000 Free Service messages

Each WhatsApp Business API number receives 1,000 FREE service messages every month. The count resets on the 1st of every month and unused messages don't carry over. After that, each Service message costs ₹0.145 (for Indian users).

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Marketing messages

Marketing messages include all promotional messages, offers, product updates. Each marketing message delivered costs ₹1.09/ message (for Indian users)

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Utility Messages

Utility messages are transactional in nature and include messages for delivery  updates, transaction receipts, reminders and more. Each utility message delivered costs ₹0.145/ message (for Indian users). From 1 October 2026, utility messages sent within the customer service window are also chargeable.

Authentication Messages

Authentication messages include messages used for verification purposes such as OTP, account registration and account recovery. Each authentication template message delivered costs ₹0.145/ message (for Indian users)

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Service Messages

Service messages are the free-form replies your business sends within the 24-hour customer service window, including live chat replies and Chatbot / AI Agent responses. The first 1,000 Service messages every month are FREE; after that, each costs ₹0.145/message (for Indian users). Replies within the 72-hour free entry point window from Click-to-WhatsApp ads stay free.

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FAQ

Frequently asked questions answered

What is the WhatsApp Service message pricing update effective October 1, 2026?

From October 1, 2026, WhatsApp Service messages become chargeable. The updated pricing for India is:

  • Marketing messages: ₹1.09 per message

  • Utility messages: ₹0.145 per message

  • Authentication messages: ₹0.145 per message

  • Service messages: ₹0.145 per message, after 1,000 FREE Service messages every month per WhatsApp Business number

  • Utility messages sent within the 24-hour customer service window will also be chargeable. These changes will be automatically reflected on the AiSensy platform from October 1, 2026.

What is WhatsApp’s new per-message pricing?

WhatsApp charges per delivered message instead of per conversation. You pay for each marketing, utility and authentication template sent, and for Service messages beyond your 1,000 free each month, giving you clearer control over messaging costs.

What does Unlimited Users mean?

Unlimited Users means that there is no limit on the number of Monthly Active Users (MAUs) you can connect with in a month. Be it a thousand users, hundred thousand users, or a million users - you can connect with as many users as you want! You'll just need to pay for the WhatsApp per-message charges.

Are WhatsApp Conversations managed separately?

Yes, WhatsApp Conversation Credits (WCC) are recharged and managed separately. Every time you send a chargeable message, its price is deducted from this balance. The price varies according to the user's country. For Indian users: ₹1.09 per Marketing template, ₹0.145 per Utility/Authentication template, and ₹0.145 per Service message after the first 1,000 free each month.

What is a Customer Service Window / Session Window?

A customer service window starts when a user sends your WhatsApp Business number a message and lasts for 24 hours from the most recently received message. You can reply with ANY kind of message within these 24 hours. These replies are Service messages: the first 1,000 every month are free, then ₹0.145 each (for Indian users).

Is it a Pre-paid Billing or Post-paid?

All billings are Pre-paid.

How many Contacts Can I Import?

You can import unlimited contacts to the AiSensy dashboard. You're only charged for the WhatsApp messages you send.

Is there any WhatsApp Business API procurement fee for a brand/business?

No. AiSensy doesn’t charge a single penny to procure the WhatsApp Business API for a Brand/Business. Businesses can procure the API completely free through AiSensy.

How do Upgrades or Downgrades work?

Upgrades and Downgrades work on a pro-rata basis.

Is there any minimum WhatsApp Conversation Credits (WCC) Balance I need to maintain?

WhatsApp Conversation Credits are needed to send messages to your customers on WhatsApp. These credits are charged directly by Meta. You get ₹50 worth of WhatsApp Conversation Credits when you sign up on AiSensy. To send messages to more people, you must recharge your WCC Balance. A minimum of 10₹(for INR pricing)/ 1$(for USD pricing) is required to keep chatbots & automation working. Your WCC balance is also used for Service messages (including Chatbot and AI Agent replies) once your 1,000 free Service messages for the month are used up.

Do Chatbot and AI Agent replies count as Service messages?

Yes. Any free-form reply sent within the 24-hour customer service window, whether by a live agent, a Chatbot or an AI Agent, is a Service message. The first 1,000 every month are free, then ₹0.145 each (for Indian users). This is separate from your AI Agent add-on's AI message credits.

Which messages are still free?

Incoming customer messages, your first 1,000 Service messages every month, and messages sent within the 72-hour free entry point window from Click-to-WhatsApp ads.