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Back in 2015, ALOHAS was founded in Hawaii to put a twist on espadrilles - the quintessential Spanish summer shoe. Since then, we have taken a break from the heat to develop fall/winter collections too, as well as clothing and accessories. Step by step, our style has evolved to incorporate both trendy silhouettes and timeless icons with a focus on sustainability.
WHAT IS *ON DEMAND*?
It's the way we do everything. From the moment an idea is born, we use our pre-order system to forecast demand levels prior to production. We only produce what you actually want to buy, which means no waste of materials.
Here's how it works:
on_demand
We launch new collections at 30% off.
Why do we launch at a discount? To encourage you to shop on demand.
pre_order
Production begins and the discount drops to 15%.
Why is the discount lowered? Because you placed your order after production began.
in_stock
Items are now in stock and can be received within 24-48h.
DESIGNED IN BARCELONA
Proudly Spanish since birth, our shoes are designed in Barcelona and meticulously crafted by local artisans. Drawing on timeless trends that can last a lifetime, each design is a testament to our commitment to both style and innovation–all while maintaining an avant-garde spirit.