Made With:

  • Hemp Seed Oil

    moisturizes, strengthens, and stimulates hair growth while reducing scalp irritation and dryness.

  • Calendula

    hydrates the scalp, soothes irritation, promotes hair growth, and enhances natural shine and resilience.

  • Ceramides

    aids in moisture retention, strengthens hair, and promotes hair elasticity.

  • Betaine

    hydrates the hair and scalp, enhances hair texture, and reduces frizz.
  • Dr. Syed

    The Founder

    With 45 patents, Dr. Ali N Syed and his family-owned business is at the origin of the curly hair industry.

  • R&D

    The As I Am laboratory in the US specializes in the science of hair care. Each science-backed product is crafted in-house.

  • Sustainability

    By prioritizing decomposable materials, As I Am ensures products that have a minimal footprint.

  • Clean Beauty

    Gentle formulas that provide moisture retention without compromising the natural balance of the hair and scalp.