Made for creatives, not against them

Before Aspect, the three of us built software for post-production teams. We saw how much of a creative team’s day went into everything except the creative work: finding files, waiting on downloads, chasing feedback across tools. The ideas were never the bottleneck. Everything around them was.

Then generative AI changed what one team can make. A shot that used to take a crew and a week can now start as a sentence. We think this is the biggest change to creative work since the camera went digital. It also means teams make far more than ever: more versions, more formats, more files, spread across more tools. The mess we saw in post-production is getting much worse.

We believe AI makes great creatives more valuable than ever. When anyone can make a hundred versions of something, taste decides which one is worth making, and taste is what creatives bring.

We also take pride in how Aspect is made. Creative tools should be fast and should just work, every time. Every second spent waiting on a tool is a second taken from the idea. So we sweat the details, from how quickly a file opens to how a button feels when you press it.

Our vision is simple. Every creative team should be able to make anything they can imagine, as fast as they can imagine it. We started Aspect to build the place where that happens, and we’re just getting started.