Flidget

Flidget is the first retention tool built for SaaS founders and small teams that doesn't just tell you churn happened, it tells you it's coming! Most analytics platforms show you the damage after a user has already left, leaving you scrambling to react. Flidget flips the script entirely by providing real-time, plain-English signals that let you intervene before a user ever makes the decision to cancel.

At its core, Flidget combines two powerful retention moments into one seamless system. First, it uses a live Drift scoring system that labels every single user in your product as Healthy, Risky, or Drifting. But unlike other tools that show a cryptic number like "score dropped to 48," Flidget gives you a human-readable reason like "last active 9 days ago, never completed onboarding." This means your team wakes up every single day knowing exactly who needs a nudge, a rescue email, or a personal outreach right now!

Second, when a user does click that dreaded cancel button, Flidget's Retention Copilot springs into action. A short, friendly chat window opens right there on your cancel page, no redirects or annoying dropdown menus. Users simply type or speak for about 10 seconds in their own words. That real, unfiltered reason is instantly captured, tagged, and delivered straight to your dashboard. You get the truth, not a sanitized survey response.

Both of these powerful signals, the pre-churn Drift scores and the post-cancel exit reasons, live together in one beautiful, filterable dashboard. You can filter by churn reason like Pricing or Competitor, read full conversation transcripts including voice messages, fire a rescue email from your own domain, and queue up win-back candidates without ever opening another tool. Flidget is built for founders who are tired of finding out about churn after the damage is already done and want a simple, actionable system to stop silent churn from draining their MRR.

Drift Detection: Know Who's About to Churn Before They Decide

Drift Detection is Flidget's secret weapon against silent churn. It actively monitors every user in your product and assigns them a live risk score with a plain-English explanation attached. You don't have to decode a complex graph or guess what a number means. A user labeled "Drifting" might show a reason like "9 days inactive, never used invite_teammate." This feature gives your team immediate, actionable context so you can send a timely, relevant check-in instead of a cold, generic ping that gets ignored.

Retention Copilot: Capture the Real Reason at the Moment of Cancel

This is where Flidget truly shines! The moment a user clicks "Cancel Subscription," Retention Copilot opens a short, friendly chat window right on your existing cancel page. There are no redirects, no annoying "please select a reason" dropdowns, and no friction. Users can type or speak their reason for leaving in their own words for about 10 seconds. That raw, honest feedback is then automatically tagged with categories like Pricing, Competitor, Features, or Bugs and appears instantly in your dashboard, ready for you to act on.

Unified Retention Dashboard: One Place for Everything

Say goodbye to juggling spreadsheets, support tickets, and analytics tools! Flidget brings both your pre-churn Drift signals and your post-cancel exit reasons into one single, powerful dashboard. You can filter your entire user base by churn reason, read full transcripts of every cancellation conversation including voice recordings, and see a real-time overview of your top churn reasons and win-back queue. It is your single source of truth for understanding and acting on churn, all without switching tabs.

Win-Back Queue and Actionable Insights

Flidget doesn't just show you the problem; it hands you the solution. The dashboard features a dedicated Win-Back Queue that automatically identifies high-intent users who are worth re-engaging. You can fire a rescue email directly from your own domain, right from the Flidget interface. Combined with the detailed reasons captured by Retention Copilot, you have everything you need to craft a personalized, context-rich outreach that actually convinces a user to come back.

Proactive Customer Success for SaaS Founders

A SaaS founder with a small team can't afford to lose users silently. With Flidget, they wake up each morning and check the Drift dashboard to see which users are "Risky" or "Drifting." Instead of a vague score, they see a clear reason like "last active 5 days ago, usage dropping." They can then send a personalized, timely email or in-app message that directly addresses the user's slipping engagement, turning a potential churn into a saved customer before they even think about canceling.

Capturing Honest Feedback at the Cancel Moment

A user decides to cancel their subscription because they found a competitor with a feature they need. With a traditional tool, they might click through a generic dropdown and never give the real reason. With Flidget's Retention Copilot, a chat window opens. The user types "Found AcmeCharts, they have the CSV export we need." This honest, specific feedback is tagged immediately as "Competitor" and "Missing Feature," giving the product team a crystal-clear roadmap for improvement.

Streamlining Win-Back Campaigns for Marketing Teams

A marketing manager needs to re-engage users who canceled due to pricing. They open Flidget's dashboard, filter by the "Pricing" churn reason, and instantly see a list of all users who mentioned cost in their exit chat. The manager can read the full transcripts to understand the context, then queue these high-intent users into a win-back campaign with a special offer. This targeted approach is far more effective than blasting a generic re-engagement email to everyone.

Improving Product Roadmap with Real User Feedback

A product manager is deciding which feature to build next. Instead of relying on guesswork or survey data, they look at Flidget's "Top Churn Reason" analytics. They see that "Missing Feature" is the second most common reason for cancellations this month. They can drill down and read the exact words users said when they canceled, like "I need CSV export on the Pro plan." This direct, unfiltered feedback becomes the strongest evidence for prioritizing that feature on the roadmap.

Flidget offers a free plan so you can start hearing your first exit reasons and seeing Drift signals immediately. For teams that need more power, paid plans start at just $29 per month. This affordable pricing is designed for SaaS founders and small teams who want to stop silent churn without breaking the bank.

How long does it take to set up Flidget?

Setting up Flidget is incredibly fast and developer-friendly! It takes about 10 minutes from start to finish. You just run a single command, "npm install @flidget/web-sdk," add your public key, and call Flidget.init once. That's it! Drift signals and exit capture start working immediately. It works seamlessly with Stripe, Paddle, Lemon Squeezy, or any custom billing setup.

Is Flidget just for large companies or enterprise teams?

Not at all! Flidget is built specifically for SaaS founders and small teams who are tired of finding out about churn after the damage is done. It is designed to be simple, affordable, and actionable without needing a dedicated customer success team. The free plan makes it easy to get started, and paid plans start at just $29 per month, making it accessible for startups and growing businesses.

How does the Drift scoring work and what do the labels mean?

Drift scoring is Flidget's proactive churn detection system. It labels every user in your product with a live risk score based on their activity and feature usage. "Healthy" means the user is active and using what matters, with a 0 to 29% risk. "Risky" means engagement is dropping and action is needed, with a 30 to 60% risk. "Drifting" means the user is high risk and you should reach out today, with a 60%+ risk. Each label comes with a plain-English reason.

What happens when a user clicks cancel? Is it a redirect?

No redirects! That is one of the best parts of Flidget's Retention Copilot. The moment a user clicks your "Cancel Subscription" button, a short, friendly chat window opens right there on your existing cancel page. The user never leaves the page or gets sent to a confusing survey. They simply type or speak their reason for about 10 seconds, and that feedback is instantly captured and tagged in your dashboard.