The API marketplace, redesigned for how teams actually consume APIs.
ApyHub started with a frustration most developers will recognize: five marketplace subscriptions, three of them under-used, two of them maxed out, and the only way to fix it was to upgrade the ones that didn't need fixing. We thought the model was wrong. We built a different one.
Consuming APIs in 2026 shouldn't feel like managing 20 software licenses.
If you've used the existing API marketplaces, you know the pattern. You subscribe to one API on one marketplace, another API on another, a third API on a third — each with its own bill, its own dashboard, its own credit card on file, its own renewal cycle, its own rate limits. Three months in, you're paying for capacity you don't use on one API while you're hitting the ceiling on another. The only way to fix the bottleneck is to upgrade a plan that wasn't the problem.
That isn't a billing issue. It's a model issue. The pricing was designed around individual API subscriptions when most teams actually use a portfolio of APIs that ebbs and flows with the work.
ApyHub is the version where the subscription is to the catalog, not to individual APIs. You pay for what you call, in a unit small enough to reflect what each call actually does, and the headroom you bought against one API is available against any other. One bill. One dashboard. One usage pool. The fairness is built into the model.
Three things we got tired of accepting as normal.
API pricing should reflect what an API actually does.
Most marketplaces price in raw request counts. 1,000 calls is 1,000 calls — whether you're sending a 200-byte ping or a 12MB document for OCR. That's not pricing, that's accounting laziness.
ApyHub prices in atoms — a unit small and expressive enough to bill a tiny endpoint and a heavy compute call honestly. Small payloads cost less than large ones. AI inference costs more than a currency lookup. The bill reflects the work.
A subscription should give you the whole catalog, not one shelf.
Subscribing to one API per marketplace made sense when there were three APIs worth subscribing to. There aren't anymore. Modern teams use 10, 20, sometimes 50 different services across a single product — and "fix the usage problem by upgrading the plan that wasn't the problem" is not how grown-up infrastructure pricing works in any other category.
Your ApyHub subscription gives you every API in the catalog. The atoms you bought are spendable anywhere. Upgrades and downgrades happen at the portfolio level. The model is closer to a cloud bill than a magazine subscription.
Publishing an API shouldn't take three months of paperwork.
Most API marketplaces treat publishing as a slow, manual, gated process — submission forms, documentation templates, review cycles, hand-holding from a partner manager. Good for the marketplace's quality bar; brutal for the provider trying to ship.
On ApyHub, publishing is self-service and AI-assisted. Point us at your endpoint, our system drafts the spec, the docs, the validation, the schema. You review, you edit, you publish. Ten minutes for a simple API. An afternoon for something more involved. The platform should be the easy part of being a provider, not the hard part.
How we're different from the marketplaces you already know.
We respect what came before us — RapidAPI, APILayer, and others built the category and helped a generation of developers discover APIs. But the way teams consume APIs has changed, and the underlying model hasn't kept up. Here's how the approaches differ:
| ApyHub | RapidAPI | APILayer | |
|---|---|---|---|
| Subscription model | One subscription covers the whole catalog. Atoms are spendable across any API. | Separate subscription per API. Upgrading one doesn't help another. | Separate subscription per API. Each product billed independently. |
| Pricing unit | Atoms — small, expressive, scales with actual work (payload size, compute). | Request count. 1KB and 10MB cost the same. | Request count, per-API plans. |
| Cross-API headroom | Headroom is pooled across the catalog. | None — each API is its own quota. | None — each API is its own quota. |
| Overage behavior | Top up atoms anytime. No surprise overage fees. | Overage fees per request, per API. Reports of dramatic overage bills mid-cycle. | Per-plan overages. |
| Publishing experience | Self-service, AI-assisted. ~10 minutes for simple APIs. | Manual submission, documentation templates, review cycles. | Curated, primarily first-party APIs. |
| Provider commission | Transparent revenue split. | 25% marketplace fee + 2.9% + $0.30 payment processing. | Not publicly disclosed; mostly first-party APIs. |
| Agent / MCP readiness | Every endpoint MCP-ready by default. | MCP support added recently across catalog. | Not a primary focus. |
| Certification surface | Every endpoint ships with machine-readable certification (GDPR, SOC 2, ISO 27001 alignment). | No equivalent. | No equivalent. |
If you've been on the other marketplaces, the difference shows up in the first month. The subscription bends with the work instead of fighting it.
The Spotify model for APIs. One subscription. The whole catalog.
We took the model that Spotify proved for music and YouTube proved for video, and applied it to how teams consume APIs. One subscription. Every API in the catalog. Pay for what you use, not for what you might.
ApyHub is headquartered in Amsterdam, with offices in the Netherlands, Greece, and India. The catalog runs on infrastructure across the EU and serves 65,000+ developer workspaces every month.
If something on the platform doesn't work the way you'd expect, we want to hear about it. That's how it gets better.