Brand tone of voice

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Brand Voice Guidelines, Tone Of Voice Guidelines, Brand Tone Of Voice, Creative Inspiration Board, Gemini People, Identity Guidelines, Brand Identity Guidelines, Brand Positioning, Brand Manual

BRIEF Create a new tone of voice for Gemini People, and write a set of guidelines that explains the new brand positioning to staff (as well as copywriters), gets them on board with it, and is something they can refer to when writing anything for the company, from social posts to emails. ANSWER Tone of voice guidelines that you actually want to read. Seeing as the staff were going to read them as much as a copywriter, these guidelines had to be simple, clear and above all, fun.

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