Brand trip

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Beauty brand Topicals took 12 influencers to Ghana earlier this month. The trip was met with an unusually positive response. Influencer Brand Trips Aesthetic, Brand Trip Influencer, Influencer Brand Trips, Brand Trip Aesthetic, Gen Z Art, Influencer Trip, Detty December, Brand Trip, Cultural Sensitivity

Topicals successfully navigated the influencer trip landscape by prioritizing inclusivity and cultural engagement. The brand's positive reputation, especially among Gen Z and millennials, contributed to the trip's success. Founder Olamide Olowe emphasized giving back and cultural exchanges during the excursion, addressing past criticisms of brand trips. The authenticity and purpose-driven approach resonated well on social media, contrasting with instances where brands faced backlash for lack…

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After seeing @refybeauty take community members to Mallorca, every brand under the sun use the word ‘demure,’ and @ssense ask “Can Brands Have Friends?” I couldn’t help but wonder… *in my best Carrie Bradshaw voice*… Have we taken the personification of and world building around brands too far? Are we so seduced by branding that we’ve mistaken logos for lifelines and marketing for meaningful connections? Read the all my thoughts on @substack now !!! #linkinbio #substack #loewe #jwanderson... Brand Trip, World Building, Meaningful Connections, Brand Experience, Carrie Bradshaw, My Thoughts, Branding, Wonder, Sun

After seeing @refybeauty take community members to Mallorca, every brand under the sun use the word ‘demure,’ and @ssense ask “Can Brands Have Friends?” I couldn’t help but wonder… *in my best Carrie Bradshaw voice*… Have we taken the personification of and world building around brands too far? Are we so seduced by branding that we’ve mistaken logos for lifelines and marketing for meaningful connections? Read the all my thoughts on @substack now !!! #linkinbio #substack #loewe #jwanderson...

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