Indian packaging design

Pepperika is an online Indian pickle business based in San Diego that targets young females, 20 to 40 years of age, who are looking for the delicious, mouthwatering, and healthy pickles to try, without the guilt of wasting large quantities of it. The objective of this project is to introduce a new brand strategy and create enthusiasm among the audience to try Indian pickles.

Here's a package design done by me for the Indian Pickle brand called 'The Achaari' Generations and more generations to come but why a generation gap. The achaari squeezes itself in between and fills the generation gap of pickling. Tempting flavours and secret spices, are best reasons to taste Achaari once.

Explore authentic branding and packaging design for The Indian Pantry. Elevate your product presentation with cultural resonance.

Ajnala foods approached us to make a packaging design for Chaat Masala Seasoning. The brief was to make something really colorful, bright, and something that emotionally also connects to the consum…

Chikki is a healthy Indian confection, made with pure jaggery commonly combined with roasted Nuts. Gud-Nut by grandma is a traditional handcrafted Chikki that represents the authenticity of its process and pure ingredients. The challenge was to stand out among modern & contemporary Chikki brands & to design packaging that enhances the product value and…

Design: Anu ManoharLocation: IndiaProject Type: ProducedClient: Curry SagaProduct Launch Location: AsiaPackaging Contents: Spice BlendPackaging Substrate / Materials: Outer packaging - Paper, Inner packaging - PlasticPrinting Process: Digital PrintingAmmikal is a brand that makes authentic Indian spice blends from high-grade whole spices. The brief was to redesign the packaging into a mass premium product that can…

When it comes to spices that are both tasty and complex, it’s hard to beat Indian food. Hell, India is so famous for its spices that centuries of ill-advised excursions, wars, and colonial conquest were dedicated to their pursuit, but, well, that’s a topic for another day. The long and short is that even with […]

In her first column, our Mumbai correspondent Payal Khandelwal cherry picks some standout Indian food and drink packaging designs that craft modern stories with cultural nuance.