Performance marketing

Are you looking for ways to measure the success of your marketing strategy? Want to learn the metrics you should track to demonstrate the performance of your campaigns?

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Offering an irresistible lead magnet is one of the most effective things you can do to build your email list and grow your business and blog. Continue reading for 20+ lead magnet ideas and examples.

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Loads of IP-addressable sensors and other smart devices are descending on the enterprise. Here's how you'll need to pull them all together.

Digital marketing is a valuable tool to expand your business and to do marketing 360. Even so, you can only reap its benefits if you execute your digital marketing strategies correctly. Digital marketing is about maintaining a strong online presence and your online marketing strategies should be customer driven. If you're having a hard time figuring out your digital strategy and are looking for digital marketing tools, here are 7 digital marketing strategies you can try to get great results.

Performance Measurement & Reporting An Initial Guide. Business performance management is a set of management processes that analyze and enable a company to achieve set objectives. The purpose of performance management is to improve work performance and encourage individual productivity in organizations, as well as to identify and eliminate ineffective performers as well as recognize strong performers. #cleverism #business #ideas #career #plan #blog #performance #Measurement&reporting.

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3 Ways to Create a #Mobile #Marketing Strategy for Your #Business -- Considering that mobile is everywhere nowadays, the opportunity to tap into this growing consumer channel should be obvious to marketers. Yet spending on mobile marketing is small compared to the time consumers spend on their mobile devices. Vice president of Global Media and Consumber Engagement at Mondelēz International, B. Bonin Bough, offered an explanation in the Harvard Business Review. “The reason...