Women with body hair

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a woman sitting on top of a bed with tattoos on her arms and legs, looking at the camera

In case you didn't know how shaving legs and armpits for women became a norm, you can blame the relentless advertising campaigns. At the beginning of the 20th century, women, and of course society in general, couldn't care less about the natural hair growing on their bodies. However, after sleeveless dresses came into fashion, advertisers began targeting women's hairy armpits, encouraging women to remove them. Then followed leg hair. By the 1950s, after what seemed to be merely a fad created…

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a woman standing next to a body of water with her legs crossed and wearing high heels

In a world breaking free from conventional beauty norms, modern women are proudly embracing their body hair, challenging societal expectations, and redefining what it means to be beautiful. From ditching razors to saying no to waxing, these empowered women are leading a movement of self-acceptance and body positivity.

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