Skip to main content

AI that helps your engineers build the vehicles of tomorrow, today

From autonomous vehicle development to connected systems, AWS gives automotive teams the AI tools, data foundation, and trusted infrastructure to move from prototype to production faster.

Missing alt text value

What's new - Amazon Connect Decisions

Amazon Connect Decisions shifts supply chain teams from crisis management to proactive planning and intelligence, combining 30 years of Amazon expertise with AI teammates that learn and adapt to your business.

Learn more

Where generative AI can add value to the Automotive industry

Accelerate vehicle technology innovation

Illustration of a car with a connected data path and digital nodes on a purple abstract background, representing artificial intelligence solutions in automotive and travel.With access to a choice of leading foundation models (FMs), robust security, and the broadest partner and developer community, AWS is the easiest place to get started building and scaling generative AI-powered applications that enable global teams to collaboratively develop, test, and deploy software defined vehicle systems faster.

Everything you need to build a data foundation

An abstract illustration of interconnected gears and a wrench on a purple gradient background, symbolizing artificial intelligence, automation, and machine learning technology solutions.AWS provides the most comprehensive set of data and AI/ML capabilities to build an end-to-end data foundation that fuels automotive innovation by enabling customers to differentiate generative AI applications with their own data and make data easier to work with for everyone who needs it across the organization.

Personalize the customer experience

Illustration of a laptop, tablet, and smartphone with play buttons on their screens, representing media accessibility on multiple devices over a blue and purple gradient background.With security, privacy, and responsible AI practices built in, generative AI on AWS lets customers infuse personalization at every customer touchpoint, from the website to inside the car itself, delivering tailored experiences that foster trust, inspire loyalty, and exceed expectations.

Latest Automotive News

A digitally enhanced image of a car with futuristic lighting effects and abstract digital elements, symbolizing advanced automotive technology and connectivity.

Augmenting Datasets using Generative AI and Amazon Sagemaker for Autonomous Driving Use Cases on AWS

This blog post describes how GenAI can be used to help overcome some of the classical challenges in Computer Vision. Concretely, it will introduce a combination of cutting-edge models in computer vision and GenAI and explore different model configurations to understand the potential of applying this technology in the automotive industry.
Learn more »
Automotive factory assembly line showing a car frame being assembled with workers and machinery in an industrial setting.

BMW Group Develops a GenAI Assistant to Accelerate Infrastructure Optimization on AWS

GenAI is rapidly transforming businesses and unlocking new possibilities across industries. After years of experience using AI for applications such as predictive maintenance and autonomous driving, BMW is now using large language models (LLMs) in Amazon Bedrock to implement ICCA on AWS.
Learn more »
A stylized image of a dark sports car in motion with a strong motion blur effect, emphasizing speed and automotive performance, set against a dark, dynamic background.

How Audi improved their chat experience with Generative AI on Amazon SageMaker

In this blog, we discuss how Audi improved their chat experience, by using a Generative AI solution on Amazon SageMaker, and dive deeper into the background of the essential components of their chatbot, by showcasing how to deploy and consume two state-of-the-art Large Language Models (LLMs), Falcon 7B-Instruct, designed for Natural Language Processing (NLP) tasks in specific domains where the model follows user instructions and produces the desired output, and Llama-2 13B-Chat, designed for conversational contexts where the model responds to user’s messages in a natural and engaged way.
Learn more »

Ferrari

Ferrari Advances Generative AI for Customer Personalization and Production Efficiency

Ferrari uses generative AI to deliver the best digital experiences for customers, dealers, and employees. It applied generative AI to several use cases, from accelerating the vehicle design process to providing personalized services to its customers.

Learn more »
Close-up of gloved hands installing a Ferrari badge on the fender of a red sports car.

Generative AI AWS Partners for Automotive

Learn how AWS Partners are building solutions using Generative AI on AWS to boost productivity, build differentiated experiences, and innovate faster.


Generative AI AWS Partners for Automotive

Learn how AWS Partners are building solutions using Generative AI on AWS to boost productivity, build differentiated experiences, and innovate faster.

Discover Generative AI Competency Partners here.
The Adastra logo appears in white text centered on a purple and blue abstract background with soft gradient and dotted visual effects.
Learn more
The Bosch logo displayed on a purple and blue abstract background, representing artificial intelligence and machine learning themes.
Learn more
Infosys logo displayed on an abstract purple and blue gradient background with circular patterns.
Learn more
A logo featuring a running figure and the word 'REPLY' displayed prominently on a purple gradient background with abstract digital wave patterns, representing AI/ML or artificial intelligence themes.
Learn more
The word 'SIEMENS' displayed in bold white letters on a purple and blue gradient abstract background.
Learn more
The TensorIoT logo displayed on a purple and blue gradient background with a dotted wave pattern.
Learn more

Get started

Leading industries are already using AWS Generative AI. Contact our experts to start your journey today. 
Get started with AWS »