Music activation

Brands at Chicago's independent music festival created participatory experiences for music fans.

Following a two-year hiatus of Rock in Rio, the fest returned to its beloved founding location—with TikTok as the official content sponsor. This seven day music festival featured more than 250 shows, 500 hours of entertainment, and 670 artists (hello, Guns N’ Roses, Post Malone, and Coldplay!). TikTok created five on-site activations for attendees to meet their favorite creators, explore the swag room, and more! Click to read all the details from this event.

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Play Points members at Zedd in the Park were able to earn rewards, get exclusive merch, and score major stage views at the over-the-top experience.

A creative agency specializing in brand experiences

A partnership with Journeys, the event used interactive art installations, free ticket prices, and an unexpected city choice to connect with consumers in a new way.

At last week's IMEX America—the largest in the show's 12-year history—conversations centered on inclusivity, incentive travel, AI and new tech integrations, and much more.

the wall of sound designed by panGenerator invites people to sample their own voice and play the sound back in countless variations.