Social awareness campaign

I was diagnosed with Bipolar Disordar at 35 years. That basically means I have lived 35 years of my life troubled and without the knowledge that could have helped me greatly. I want to provide total information on mental health for everyone.

This was a mock campaign I put together for my advertising class. We were to pick a topic that was important to us and find a nonprofit related to that. We were then told to create a poster, a mailer, and a giveaway to promote the organization. I chose Br…

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For this project I had to tackle the difficult subject of child labor. The posters below are self-explanatory. I’m especially proud of the first one.  copyright Dany Pepin 2012

mental-health-awareness-campaign-poster

Illustration, Graphic Design, Advertising, Adobe Illustrator, Adobe InDesign, Adobe Photoshop

There’s nothing quite like a good design that sticks with people. Just think of it… Imagine Apple without its half-bitten apple, or McDonalds with no golden arches, or the never-changing look of Leica camera, which shows that when you keep being different from everything, changing makes no sense.

This is an awareness campaign on identity theft. We can't stop this crime but with a few changes we can control this crime. Because we are the one who expose ourselves.

Only when an advertisement reaches us emotionally can it be considered effective and these 36 social awareness posters are extremely powerful.