“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”

“We’ve used Baymard as a structured evaluation framework when auditing parts of our digital experience. In one fairly recent project, I mapped Baymard’s guidelines directly against the CONFIRMED app experience to systematically identify both smaller friction points and more fundamental usability gaps. This approach gave us a strong foundational overview of where the experience deviated from established UX best practices, and helped prioritize improvements […].”

“Baymard produces some of the most relevant and actionable user experience research available. They really understand the needs of UX and Product Management professionals, and their deep experience in the eCommerce field allows them to offer sophisticated, nuanced insights.”

“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”

“I appreciated the detailed audit and found the readout to be insightful and inspiring. The Baymard team did a fabulous job of explaining methodology, answering questions, and providing best practice recommendations! ”