Actionable Insights for Every UX Challenge

“Having Baymard is like having access to a magical UX super power. I can't believe how helpful and easy to use it is, given the vast array of tools and information they provide!”

“Baymard’s training provides the proper language and sound evidence to understand what it means to create a truly usable interface in the ecommerce business.”

“Intelligent, consumer-focused insights that are clear and actionable. The team in the room really loved the way the Baymard Institute highlighted the optimizations in the various user experience elements (copy, layout, design, calls-to-action…), from the perspective of consumer struggles. Baymard’s Usability research really complements our other existing research tools.”

“We’ve used Baymard as a structured evaluation framework when auditing parts of our digital experience… This approach gave us a strong foundational overview of where the experience deviated from established UX best practices and helped prioritize improvements.”

“I just wanted to take a minute to thank you for the amazing work on this audit. You should know that this has been very well received internally and there’s a lot of excitement around adopting the ideas you have shared.”

“Baymard has been a great resource in helping us improve the customer experience. We are continually applying these best practices to our sites.”

“These reports are fabulous. The content is exactly what our team has been looking for, and so much more! Extremely helpful, thank you!”

“We implemented “E-Commerce Checkout Usability” guide for all our stores and saw doubling of checkout conversion rates. We will soon work on implementation of other usability guidelines. Thank you Christian and Jamie for your excellent work!”