Make more money from every hour you sell.
Booko finds the best price for every slot, so you make more from the schedule you already have.
Spin class
Instructor: Sarah M.
Saturday, July 11
Live now
46,135,557
pricing decisions made
98 locations, 22 countries
Counts from production as of Nov 15, 2026.
Your demand isn't flat. Why is your price?
How busy you are changes with the weather, the season and what's happening nearby. Booko changes your prices with it, so you earn more.
Book a demo (opens in a new tab)How it works
Booko fits cleanly into the systems you already have.
- Connect your systems
- Booko learns your demand
- Booko pushes the prices
Your systems connect to Booko, which updates prices inside your booking page.
- Booking and Scheduling
- Ticketing and Tours
- Clinic and EMR
- Point of Sale and Ordering
- CRM and Marketing
- Loyalty and Offers
- Data Warehouse
- Your In-House Software
Booko helps
fitness studios make more from every slot.
More revenue from every class, tour and appointment.
Fitness studios
Tuesday 2pm reformer class$30per classGolf simulators
Saturday 7pm bay$55per hourMed spas
Injector hour between consults$150per slotMuseums
Saturday 11am timed entry$28per ticketTours
Sunday food tour$65per guest
Booko keeps an eye on what makes you busy.
Weather, local events, school holidays and paydays all change how many people book. Booko tracks them at every location and prices ahead of them.
Expected bookingsLikely range
- PaydaysPayday FridaySun 6 pm, more bookings
- CompetitorsCompetitor promoThu 7 am, fewer bookings
- School calendarSchool break startsMon 10 am, more bookings
- Local eventsConcert nearbySat 8 pm, more bookings
- WeatherHeat advisoryWed noon, fewer bookings
- Last yearSame week ran quietToday, set a starting point
Before Booko, you had three options. None of them worked.
Pricing well used to cost a fortune, take months, or rely on guesswork.
Hire a pricing team
Data scientists and revenue managers on payroll, months before they pay for themselves.
Expensive
Pay consultants
A big one-time project that's out of date by next season, and redone for every location.
Goes stale
Set rules by hand
Weekends up, Mondays down. Set once, then left alone while demand moves.
Guesswork
Booko
The pricing team, done for you. Booko learns your demand and sets the right price for every time slot, automatically, inside the booking system you already use.
FAQs
What does Booko do?
Booko is dynamic pricing for service-based enterprises. Always-on agents forecast demand for every slot at every location, and Booko sets each price between the floor and ceiling you choose, before the demand arrives.
What do the agents watch?
Your own booking history first, then the signals that move it: weather, local events, school calendars, paydays, competitor promotions and more. They learn which ones matter at each location.
Which systems do you work with?
The booking, marketing and data systems you already run, including Mindbody, Mariana Tek, Boulevard, Zenoti, TicketingHub and BigQuery. We do the integration work, and your team changes nothing.
Do I have to switch booking systems?
No. Booko isn't a booking platform. It works inside the system you already run.
How is this different from the pricing rules I already have?
Rules are written by hand and rarely change. Booko forecasts demand for every slot at every location and updates prices as that demand moves.
Does it work with class packs and memberships?
Yes. Members and packs keep their existing terms, and you choose who always sees your standard price.
What stays in my control?
You set the floor and ceiling for every service, the dates and services to leave alone, and the customers who always see your standard price. You can pause Booko at any time.
Will this upset my regular customers?
You choose who always sees your standard price and set the limits on how far any price can move, so regulars aren't surprised.