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About Bloody Elbow

Bloody Elbow has been a leading voice in combat sports since its formation in 2007 and has earned a global reputation for MMA, boxing and UFC news.

With over 17 years of experience and contacts, Bloody Elbow has interviewed 100s of current and former martial arts professionals and has been referenced on popular podcasts like The MMA Hour.

The website has been nominated for Media Source of the Year at the World MMA Awards six times since 2014, with the latest accolade coming in 2023. A brand name in MMA and the UFC, Bloody Elbow has also built a strong social media presence with over 500,000 combined followers on Facebook and X (Twitter).

Created for die-hard fans and curated by equally knowledgeable writers, Bloody Elbow will always be known as a reliable and original source in the world of combat sports, offering a mix of news, event reaction, opinion, and expert analysis.

Bloody Elbow is part of a leading independent network of combat sport websites including Bloody Slam and Bloody Knockout. Together, we are part of UK-based publisher and tech company GRV Media. Discover more about our brands on our own company website.

Bloody Elbow is proud to have been trusted and cited as a source of MMA news for over a decade in publications across the world like:

Contact Us

Bloody Elbow is overseen by Jordan Ellis. You can get in touch with Jordan at [email protected] or by visiting our contact us page. Additionally, you can find contact details for the wider GRV Media team on our company website.

Bloody Elbow & GRV Media

Check out some of the GRV Media brands:

The Chelsea Chronicle The Chelsea Chronicle
Geordie Boot Boys
67 Hail Hail 67 Hail Hail
The Golfing Gazette The Golfing Gazette
Arsenal Insider Arsenal Insider
Rousing the Kop
TBR Football
United in Focus United in Focus
The Tennis Gazette The Tennis Gazette
Bloody Elbow Bloody Elbow
F1 Oversteer
NBA Analysis NBA Analysis

About GRV Media

Our business rebranded as GRV Media in 2015, prior to which we were named after the launch website, HITC (Here Is The City). The rebrand coincided with a period of growth through launch and acquisition, and the company now comprises 50 owned-and-operated websites, social channels, and an advertising management business called PROP.

GRV Media's own brands are focused on sport, entertainment and lifestyle. Together, our owned and operated websites reach around 15m visitors monthly and are trusted and followed by more than 8.2m Facebook users.

PROP, GRV Media's tech arm, works with around 45 publishers worldwide to manage and maximise their advertising revenues.

The combined reach of the GRV network is over 30m visitors each month.

Our People

GRV Media remains owned and run by its founders – Vic Daniels (Co-Founder & Executive Chairman), Graham Morris (Co-Founder & CEO), and Robi Buckley (Co-Founder and Senior Developer).

The founders are supported by an experienced management team; find out more about them here.

Location

GRV Media has proudly pioneered remote working since our inception in 2002. We operated successfully as a fully remote business for two decades prior to the pandemic.

You can find contact details for key members of the company here.

Our Values

Our visitors

Like all digital publishers, we want to grow our audience, keep them engaged and entertained, and fund our operations effectively through advertising.

We pride ourselves on the speed, accuracy, and quality of the content we publish, across a wide range of topics. We are also proud to do this in ways that we think are right and decent – we do not, for example, seek clicks by publishing stories about celebrities that are unkind or hurtful.

We unequivocally do not carry advertising which promotes gambling. During the last 20+ years, GRV Media has been repeatedly approached about running gambling ads, and we have chosen to decline every time, believing this is the right thing to do for our website visitors.

Our team

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100%GRV EMPLOYEES

At the core of the business is our team of around 90 talented journalists, who are valued and nurtured and whose individual contributions are celebrated. We operate in a fast-paced environment, with ever-changing commercial pressures. We value long-term relationships with our editorial teams, meaning that all of our writers are employees of GRV, with associated rights and benefits. We believe this also maintains a higher standard of accountability and integrity journalistically, which is increasingly unusual in the freelance culture so often prevalent in digital publishing.

Our partners

We believe in treating all our contractors, clients and partners with respect. Above all, transparency and honesty are at the heart of our processes and communication. Our publisher clients can be sure that we operate in an open manner, without the smoke and mirrors often associated with advertising technology. We are also proud to have been among the first ad platforms to offer a near real-time dashboard and prompt net 30 days payment terms.