Ikea layout

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Not all aspects of the IKEA in-store experience elicit positive responses. The elaborate setup of the showroom can serve as a turnoff to customers that lose trust in the company seeing through such selling tactics. Like supermarkets that put bread and butter at opposite ends, IKEA customers must pass unneeded items, but may impulsively purchase them. Maps (as pictured) display direct routes to surpass the eye-catching displays, purchase the $5 trash can, and exit without emptying the bank. Ikea Map, Wayfinding Map, Swedish Minimalism, Customer Experience Mapping, Ikea Restaurant, Ikea Showroom, Experience Map, Game Map, Map Store

Not all aspects of the IKEA in-store experience elicit positive responses. The elaborate setup of the showroom can serve as a turnoff to customers that lose trust in the company seeing through such selling tactics. Like supermarkets that put bread and butter at opposite ends, IKEA customers must pass unneeded items, but may impulsively purchase them. Maps (as pictured) display direct routes to surpass the eye-catching displays, purchase the $5 trash can, and exit without emptying the bank.

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