BUILTWTF.
Undeniable. Relentless. Built Different.
// ABOUT
20+
Years in the
Trenches
I don’t build websites.
I engineer outcomes.
Two decades of WordPress engineering. Enterprise clients who don’t have time for excuses. NBA. Microsoft. Campbell’s Soup. Care.com. The work speaks. The results compound.
I survived a stroke. I survived MS. Then I ran marathons. Not for inspiration points — because stopping was never an option. That’s the same energy I bring to every project, every team, every line of code.
WordPress Engineering Manager by title. Full-stack developer by trade. Digital strategist by instinct. I see the whole board.
// CAPABILITIES
What I Bring
to the Fight.
01
WordPress Engineering
Enterprise-grade WordPress at scale. Custom themes, plugins, headless architectures, multisite networks. Performance-obsessed. Security-first. No shortcuts.
02
Full-Stack Development
React, Node, PHP, REST APIs, GraphQL. Front to back. Database to browser. Whatever the stack demands, I deliver.
03
Digital Strategy
Technical decisions that serve business goals. Platform selection, architecture planning, team scaling. I see the whole picture and make it work.
04
AI & Automation
Go High Level integrations. AI-powered workflows. Intelligent automation that eliminates friction and multiplies output. The future is now — I’m already building it.
// CURRENT VENTURE
Lovable Gazelle
AI Automation. WordPress Engineering. Go High Level Integrations.
My practice. My rules. Lovable Gazelle is where 20+ years of engineering expertise meets cutting-edge AI automation. I help businesses stop doing things the hard way.
Custom WordPress builds. Intelligent workflow automation. Systems that scale without babysitting. If you’re serious about results, we should talk.
// REAL PEOPLE / REAL RESULTS
“I had the pleasure of working alongside Will at WebDevStudios for several years. His technical skills are matched only by his dedication and professionalism. Will consistently delivered high-quality work and was always willing to help teammates solve complex problems. A true asset to any development team.”
Scott Anderson
WebDevStudios
“I’ve known Will for more than 6 years and have worked with him for most of that and I only have good things to say about him. He taught me a lot and I’ve benefited from his work ethic and positive attitude with work and life in general. He always goes above and beyond and always retains his cheerful disposition even after all that he has been through. He has this amazing ability to embrace failures and turn them around, and I know that whatever he sets his mind to, he’ll give his 100% and put his whole heart into it.”
JC Palmes
WebDevStudios
“Will built our entire website from the ground up and exceeded every expectation we had. He consistently met deadlines, communicated clearly, and delivered a design that perfectly represented our business. His expertise helped our site get recognized by Google, and we saw an immediate increase in new customers. He’s detail-oriented, passionate about the work, and genuinely cares about his clients. I highly recommend him and would absolutely work with him again.”
CD
Christopher Dunlap
Owner, Mops & Buckets
// CONNECT
Ready to Build
Something Real?
Tell me what you need fixed, built, connected, or clarified. Short is fine. I will reply with the next sensible step.