Concrete branding

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We were drawn in by the simplicity of the name and the easy and intuitive way in which it suggests the company's core business. For the logo we chose a thick, uppercase typography that proclaims the ideas of stiffness and strength, usually related with construction, in addition to the impactful effect intended by a brand that is now entering a small, traditional market.

Kashyap Bhatt submitted a recommendation for one of his projects, a branding and visual identity project for Concrete Building Company, a building company that has existed in the market for over 10 years. High price segment. The main style is a loft, high-tech, minimalist, and European style. They are high quality and have a great guarantee, which creates a standard of reliability.

Hycrete is a global expert in the world’s most important building material: concrete. Hycrete manufactures environmentally friendly chemical additives that protect concrete from the long term effects of water and corrosion damage. Hycrete products simplify the construction process, minimize risk, and reduce cost for any project requiring concrete protection. Using advanced technology, Hycrete makes concrete […]

Concrete is the muse for a new fragrance by Japanese fashion house Comme des Garçons, which comes in a bottle made from the building material.

London-based graphic design studio Design by St has created this Brutalist-inspired identity for Cemento, a UK distributor of Italian-made concrete products. Aimed at designers and specifiers, Cemento's key product is a patent-pending concrete veneer that has been developed primarily for use as wall panelling and furniture surfacing. According to Design by St, the identity's visual

french design studio murmure designed these concrete business cards for themselves.

Hazard Mockups på Instagram: “Brand identity design for @hycrete Because Hycrete needed to reach a very specific audience, we worked with their team to create a…”

Why are creative directions important? : Creative direction is the compass that guides the entire branding journey, setting the tone and vision for the project. These mood boards provide clients with a concrete understanding of how their brand will look and feel before delving into everything brand design. This phase of my process helped me foster a deeper level of clarity and understanding between me and the client. It has also helped me with revisions. By establishing a shared…