Dove, 2004, “The Real Beauty” campaign - was based on the relationship women have with beauty and understanding the customer's definition of beauty, levels of satisfaction with beauty, the impact of beauty on self-esteem. The campaign stimulated discussion and debate and women voiced their opinions on the Dove Campaign for Real Beauty Web site and Facebook group. Engagement with other women and Dove's experts, and with brand advocates furnished Dove with a listening post.
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