Dove commercial

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Dove, 2004, “The Real Beauty” campaign - was based on the relationship women have with beauty and understanding the customer's definition of beauty, levels of satisfaction with beauty, the impact of beauty on self-esteem. The campaign stimulated discussion and debate and women voiced their opinions on the Dove Campaign for Real Beauty Web site and Facebook group. Engagement with other women and Dove's experts, and with brand advocates furnished Dove with a listening post.

Dove, 2004, “The Real Beauty” campaign - was based on the relationship women have with beauty and understanding the customer's definition of beauty, levels of satisfaction with beauty, the impact of beauty on self-esteem. The campaign stimulated discussion and debate and women voiced their opinions on the Dove Campaign for Real Beauty Web site and Facebook group. Engagement with other women and Dove's experts, and with brand advocates furnished Dove with a listening post.

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two women with long braids and green sunglasses are walking down the street while another woman looks on

Set to a remix of Bomba Estéreo’s hit “Soy Yo,” Li Saumet and friends rock the frizz and frill of their own dos, rejecting societal pressures for perfectly coiffed hair. In a powerful new Dove commercial, Lianna “Li” Saumet of Colombian electro-tropical group Bomba Estéreo has released a remix of the band’s iconic self-love anthem, “Soy Yo” (Spanish for “I am me”). Dubbed ‘Celebrate Your Hair, Your Way,’ the spot reimagines Soy Yo as a rallying cry to celebrate the beauty of all hair types…

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The Dove Self Esteem Project has been working for several years on promoting women's self esteem and demystifying the beauty myth. Recently, this mission was extended to children. According to the brand's research, 6 out of 10 girls stopped doing something they love because they felt uncomfortable with their appearance. We were asked to introduce the Dove Self Esteem Project in Portugal for the very first time and generate awareness among adults about the impact that their behavior may have…

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a woman holding a baby in her arms while sitting on top of a kitchen table

Prior to launching Baby Dove, research indicated that 99% of moms feel pressure to be perfect. And 81% question if what they’re doing is good enough. So we set out to connect with moms in a manner that was consistent with Dove’s real beauty heritage: by making them feel beautiful, instead of inadequate. To capture the beauty of being a real mom, we commissioned several world-renowned female photojournalists. By immersing themselves in 6 real moms’ lives 24/7, they captured the beautifully…

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two people shaking hands over the hood of a car, with one person wearing a watch on their wrist

In the dynamic world of photography, I’ve discovered a unique blend of competition and camaraderie. I’m fortunate to count many fellow photographers as my friends. While we compete professionally, our rivalry is healthy and constructive, pushing us to continually improve our craft and redefine our c

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