Toyota advertising

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Toyota Print Advert By The&Partnership: Choose Everything - Tokyo | Ads of the World™ Car Banner, Car Advertising Design, Ad Car, Ad Of The World, Toyota C Hr, Car Advertising, Hybrid Car, Dark Matter, Car Posters

Through the new claim, the campaign reinforces the strategic positioning of the car: starting from the distinctive features of hybrid drive (driving over 50% electric in the city, silence, no need to recharge, freedom from traffic restrictions) the campaign draws an emotioning contrast between apparently incompatible values (dynamism vs respect, power vs silence, style vs energy). The result is a complete, aware, waiver-free choice: Toyota C-HR Hybrid.

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