Competitors

Cello vs. Rewardful

Rewardful focuses on affiliate referrals; Cello unites user and affiliate referrals on one platform.

Get started – it’s freeBook a demo

Trusted by top companies
and their millions of users

Why SaaS companies
choose Cello

Cello is the easiest way to add a referral and affiliate program to your SaaS product in hours

Integrated Experience

Seamless

Cello integrates directly into your product experience with just a few lines of code. Your users will love sharing right at their fingertips.

Flexible Rewards

Automated

Customize your reward experience without additional code. Create the ideal product experience and reward program, or try multiple.

Effortless Sharing

Engaging

Highly tuned notifications keep referrals top of mind for users at just the right moments. Make Cello part of your existing touchpoints.

How does Cello stack
up against Rewardful?

You’re already benefiting from affiliate referrals – excellent. Now, consider leveraging the full potential of user referrals. All in one tool!

  • Main focus on affiliate referrals

  • No in-product referral experience

  • Only free-trial

  • Tax support through payment providers

  • Single language support

  • No in-app notifications

  • Customer handles reward payment

  • Customizable affiliate portal

  • Real-time data batch

  • Partner community with marketplace

  • User and affiliate referrals in one platform

  • Customizable and directly embedded referral widget

  • Start for free

  • Tax guidance for various countries

  • Multiple language support

  • In-app notifications for user engagement

  • Automated reward payment

  • Standardized affiliate portal

  • Daily data batch

  • No affiliate marketplace

Success Stories

How Join achieved 11%
monthly additional revenue growth via referrals

Read Join’s Success Story

How to provide the best UX for my referral users?

Cello’s user referral widget is directly embedded into your UX. The referral experience feels like part of your own product making referrals accessible and discoverable to your users.

Why handle reward payments yourself?

Cello takes care of all reward payments. Fully automated and in multiple currencies. For fast scaling, low maintenance and full compliance.

Why pay for a channel before you test?

Cello strongly believe in shared-success. Only if you are successful, we are successful. Therefore, you can Test this new growth channel for free – a complete risk-free approach to validate how well it works for you (not only for 14 days).

Is this new channel fully compliant?

Cello provides tax and legal compliance through partnerships with international tax advisors. Tax guidelines for referrers and also makes sure that relevant information are reported to local authorities.

Don’t just take
our word for it

Hear from our delighted customers about their experience using Cello.

Cello made it easy to introduce an additional high ROI, scalable source of topline revenue.

Sven Lackinger, CEO

We introduced a new, high LTV/CAC channel with none of the billing headache we had expected to have to deal with.

Veronika Riederle, CEO

Fastest growing software companies are built on strong word-of-mouth. Cello makes this critical growth driver now accessible to all products

Marek Dawidowicz, Director Growth

Customer referrals have always worked great for us. We tried to self-build a referral tool, but it proved too expensive to build and operate. Cello can solve all that out-of-the-box.

Oliver Manojlovic, Business Angel & VP Sales

Super fast and easy it is to set it up. Really straightforward to access data and insights, and implement changes to improve the metrics. Also super helpful, kind, and experienced team. A real joy to work with them.

Raphael Allstadt, Co-Founder & CEO