Aesop aesthetic store

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Forget the indie locations, Aesop is going mainstream. Can it keep its edge? | Vogue Business Aesop Shop, Regency Architecture, Regent Street London, Trendy Hotels, Paris Store, Interior Fit Out, Regent Street, Cove Lighting, New London

The skincare brand, which trades on its aspirational appeal with trendy hotel and restaurant tie-ups and architecturally designed stores in hip neighbourhoods, is opening a new “statement” store on London’s busy Regent Street. Vogue Business gets an exclusive first look.

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