Bold advertising campaigns

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a woman holding a tray with mcdonald's food on it in front of a yellow background

The new McDonald’s Employer Brand campaign focuses on the core values of the brand: integrity, and inclusion. The protagonists arrive at McDonald’s happily, and suddenly it is revealed that they are employees instead of customers. The bottom line is that people come to McDonald’s with an appetite, not only for food, but also for work, because they enjoy the brand’s values. Full of happiness and positive energy, this campaign turns the “I’m loving it” jingle into feel-good music.

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a large advertisement on the side of a building with people smiling and talking to each other

Online dating application Bumble has unveiled a refreshed visual identity and a new global marketing campaign as part of its continued efforts to make dating better for women.

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a subway train with advertising on the side and an advertisement for boo's ice cream

November Brand Highlight! This month, we’re shining a spotlight on Boots and their eye-catching use of 3D billboards. These stunning displays have been turning heads both online and in the streets, showcasing how innovation meets creativity in advertising. We’re big fans of this campaign—it’s bold, forward-thinking, and a brilliant example of how to captivate an audience! What do you think? Let us know! #NovemberHighlight #BrandSpotlight #3DBillboards #CreativeAdvertising…

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there is a yellow background with black letters

Facebook would like you to believe that effective visual communication is made up of clean photographs and illustration visuals. Text on the other hand is far less important these days when…

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a poster with the words you can't stop sport written in black and red

As we crave big, bold, beautiful work, Nike's "you can't stop us" campaign continues to inspire consumers, and hopefully, other advertisers. The ad includes the richness in storytelling, the emotion of reaching beyond what we ever thought possible, the editing is perfect, and the recognition of our favorite athletes mixed in with real-world people accomplishing their greatness. While everyone else is letting AI hound and annoy consumers into buying their products, Nike and Apple are…

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