Gummy packaging

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Led by Hamish Campbell and Matt Sia, General Mills has revamped its fruit snacks portfolio, comprising three cherished brands—Gushers, Fruit By The Foot, and Fruit Roll-Ups. Because each brand's demographic is the teenage crowd, the new packaging system seeks to connect to an entirely new generation of "the kids." Gummy Packaging, Kids Package Design, Tropical Halloween, Halloween Candy Alternatives, Fruit By The Foot, Childhood Snacks, Sweet Wrappers, Candy Alternatives, Snack Brands

Led by Hamish Campbell and Matt Sia, General Mills has revamped its fruit snacks portfolio, comprising three cherished brands—Gushers, Fruit By The Foot, and Fruit Roll-Ups. Because each brand's demographic is the teenage crowd, the new packaging system seeks to connect to an entirely new generation of "the kids."

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Crisp Packaging, Gummy Candy Packaging Design, Gummy Candy Packaging, Gummies Packaging Design, Candy Ads, Gummy Packaging, Gummies Packaging, Food Brand Design, Candy Graphic Design

The packaging design for Blobs, a low-sugar gummy candy, encapsulates the brand’s lighthearted and relatable essence. The logo, boldly splashed across the front of the bag, embodies the playful spirit Blobs represents. The choice of the Softie typography font not only adds a touch of whimsy but also signifies the brand’s mission to break free […]

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