Too long

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By: Charlotte West — OLYMPIK In the run-up to the 2012 Olympics, visual reminders of London’s upcoming role as host of the Olympic Summer Games have become omnipresent as massive infrastructure upgrades occur across the city and the Olympic Village is constructed. But the impact has not been limited to architecture. When branding agency Wolff Olins launched the logo for the games in June 2007, graphic design took a pummeling in the British press. In addition to making front-p

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