Lusso
Lusso Cafe by 21 Gram Co,.Ltd. is a winner of the 2025 Silver A' Design Award in Interior Space and Exhibition Design.
Lusso is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs.
Explore This Amazing WorkLusso Cafe
Lusso aims to meet the demands of consumers seeking natural relaxation and comfort even in modern, urban environments, creating a distinction from competitors through its space design and philosophy. In the heart of Seoul's skyscraper district, Cafe Russo offers a serene escape with a cup of coffee, made possible by its natural materials and design. The natural materials used in the finishes develop unique hues over time, and as they are touched by human hands, they gracefully reflect the passage of time in their own distinctive ways.
Featured Design
Lusso by 21 Gram Co,.Ltd.
Core Functionality
Cafe
Accolades
Interior Space and Exhibition Design Award Winner in 2025.
Silver Winner
Lusso Cafe
Lusso is a Silver A' Design Award winner, an extraordinarily prestigious recognition granted to top-of-the-line, gorgeous, and impressive designs. Silver winners are tremendously brilliant and exceedingly creative works that illustrate the outstanding expertise, talent, and acuity of their designers. Lusso is expected to be a wonderful, showpiece work that is remarkably professional and profoundly innovative. This Silver A' Design Award-winning design is a highly notable, admired invention that benefits and advances the boundaries of art, science, design, and technology. Lusso is a vastly envied creation that evokes desires, introduces positive feelings, and sparkles amazement and wonderment.
Winner Designer
21 Gram Co,.Ltd.
Design can be defined as a culture that goes beyond the pursuit of external beauty, a concept that is not unfamiliar, as it is something many people discuss and resonate with. For 21gram, design is not defined by temporal divisions such as past or present, but by the historical discoveries and humanistic records embedded in places and cultures. 21gram is a design group made up of individuals with diverse personalities, all of whom are more interested in the culture experienced through the senses than in the form or concept of objects, evolving through opinions and discussions. Design is the process and result of the intersection of our perspectives and aesthetic opinions.
View Winner ProfileWinner Client
21Gram
Design can be defined as a culture beyond seeking outward beauty, and this is something many people discuss and sympathize with, so it is not unfamiliar. 21GRAM, which is interested in culture, values the historical discoveries and humanities records of places and cultures, rather than design as an expression of concepts by past or present time divisions. 21GRAM is a design group that is interested in the culture felt by human touch rather than the form or concept of things, and grows with the opinions and discussions of people with various personalities. For 21GRAM, design is an eye that intersects our views, conversations, and aesthetic opinions.
Read The Inside Story
Discover in-depth story of the Lusso, a Cafe designed by the highly esteemed 21 Gram Co,.Ltd., awarded with the very prestigious A' Interior Space, Retail and Exhibition Design Award. Explore more about the intricate details and the story behind this unique Cafe now.
Lusso CafeResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Lusso as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Lusso Cafe's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Lusso at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Lusso Cafe.
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21Gram
"Lusso Cafe" - Silver A' Design Award Winner
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