Flutter
Flutter Flower Packaging by Morvarid Hashemi is a winner of the 2025 Bronze A' Design Award in Packaging Design.
Flutter is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkFlutter Flower Packaging
Flutter aims to reduce the use of environmentally unfriendly products, such as plastic sheets, in the flower packaging industry. This ergonomic product makes it easy to carry flowers and reduces the weight of the bouquet. The bionic design inspired by butterfly wings ensures that while carrying flowers, the viewer looking from the front can see the flowers displayed above the wings, fashioning a conceptual-fantasy model. The butterfly itself, as a symbol of freedom, is also visible in the design of this packaging.
Featured Design
Flutter by Morvarid Hashemi
Core Functionality
Flower Packaging
Accolades
Packaging Design Award Winner in 2025.
Bronze Winner
Flutter Flower Packaging
Flutter is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Flutter is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Flutter splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Morvarid Hashemi
Morvarid Hashemi (born May 31, 1995) is a product designer at My Way Design Co., Iran. With valuable experience in the field of entertainment and game design, her activities span not only artistic fields but also innovative conceptual ideas into production and business plan design. Hashemi is also interested in functional, modern, and global design styles with an emphasis on environmental conservation and minimizing the use of materials and complexity in the production process. She holds a Bachelor's degree in Interior Architecture and is currently a Master's student at the Marmara University Institute of Fine Arts. She has participated in the TÜBİTAK Turkey design call and achieved success in the first phase of concept and idea.
View Winner ProfileWinner Client
My Way Design Company
My Way Design Company/studio was launched by Morvarid Hashemi in 2021. Since the beginning of its activity, this studio has been collecting design collections in various design categories. Interest in working in the global design style and using different materials in applying creative and innovative concepts is one of the main characteristics of the projects.
Read The Inside Story
Discover in-depth story of the Flutter, a Flower Packaging designed by the highly esteemed Morvarid Hashemi, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Flower Packaging now.
Flutter Flower PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Flutter as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Flutter Flower Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Flutter at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Flutter Flower Packaging.
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My Way Design Company
"Flutter Flower Packaging" - Bronze A' Design Award Winner
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