Snack
Snack Packaging by Kazuo Fukushima and Haruka Takeuchi is a winner of the 2025 Bronze A' Design Award in Packaging Design.
Snack is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkSnack Packaging
The Snack packaging rebranding transforms the visual identity of Haochidian, a well established Chinese snack brand. The design emphasizes a modern, playful approach with bold typography, a smile icon symbolizing joy, and floating visuals that highlight the crispy texture. Unique color palettes differentiate each flavor for easy recognition and strong shelf appeal. Embossed details and spot UV printing add a tactile, premium touch, enhancing consumer engagement. Balancing tradition and modernity, the packaging appeals to both loyal and younger consumers.
Featured Design
Snack by Kazuo Fukushima and Haruka Takeuchi
Core Functionality
Packaging
Accolades
Packaging Design Award Winner in 2025.
Bronze Winner
Snack Packaging
Snack is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Snack is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Snack splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Kazuo Fukushima and Haruka Takeuchi
Shanghai no problem bland design co.ltd established in 2017, based in Shanghai. This is a total branding company based on graphic design. Job contents include brand logo design, packaging design, store design, and character design. The company concept is to pursue the essence of design and provide the most suitable design to the client. The CEO, Kazuo Fukushima, is Japanese. He has worked in Japan for 8 years and Shanghai for 13 years. He provides designs for global companies in China.
View Winner ProfileWinner Client
Dali Foods
Dali Foods Group is a leading Chinese food and beverage company with a diversified portfolio of products, including packaged snacks, beverages, and baked goods. Established in 1989, the company has built a strong presence in the domestic market with a focus on quality and innovation. Dali Foods operates multiple well known brands, offering a wide range of products that cater to evolving consumer preferences. The company integrates modern manufacturing processes with stringent quality control to ensure product excellence. Dali Foods is committed to sustainable development and continuous improvement, enhancing the consumer experience through product diversification and responsible business practices.
Winner Brand
Fudesign
Graphic design Base, Branding, LOGO, VI, Package design, Character design, Shop design
View Brand ProfileRead The Inside Story
Discover in-depth story of the Snack, a Packaging designed by the highly esteemed Kazuo Fukushima and Haruka Takeuchi, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Packaging now.
Snack PackagingResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Snack as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Snack Packaging's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Snack at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Snack Packaging.
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Dali Foods
"Snack Packaging" - Bronze A' Design Award Winner
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