Yumyum
Yumyum Visual Identity Rdesign by PepsiCo Design and Innovation is a winner of the 2025 Iron A' Design Award in Packaging Design.
Yumyum is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkYumyum Visual Identity Rdesign
In Nigeria, boldness is a way of life. The vibrant culture is full of colorful, bustling markets brimming with energy and excitement. Drawing inspiration from Nigeria's electric environment, the design features eye-catching colors, including an intense yellow for the logotype. Bold, oversized typography stands out against the slim packaging, which includes a window onto the appetizing snack itself. When hunger strikes, YumYum sausage rolls offer a tasty solution.
Featured Design
Yumyum by PepsiCo Design and Innovation
Core Functionality
Visual Identity Rdesign
Accolades
Packaging Design Award Winner in 2025.
Iron Winner
Yumyum Visual Identity Rdesign
Yumyum is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Yumyum is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Yumyum is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Brand
PepsiCo Design & Innovation
PepsiCo is one of the world's leading food and beverage companies with over $65 billion in net revenue in 2012 and a global portfolio of diverse and beloved brands.
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Discover in-depth story of the Yumyum, a Visual Identity Rdesign designed by the highly esteemed PepsiCo Design and Innovation, awarded with the very prestigious A' Packaging Design Award. Explore more about the intricate details and the story behind this unique Visual Identity Rdesign now.
Yumyum Visual Identity RdesignResources for Journalists
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Press Releases
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Media Showcase
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"Yumyum Visual Identity Rdesign" - Iron A' Design Award Winner
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