Base
Base Visual Identity by Lance Francisco is a winner of the 2025 Bronze A' Design Award in Graphics, Illustration and Visual Communication Design.
Base is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness.
Explore This Amazing WorkBase Visual Identity
Base is a Singaporean brand redefining Chinese religious goods with a modern yet culturally rooted identity. Inspired by Chinese knotting, the logo weaves tradition and contemporary design, subtly incorporating the letter B. Repetitive patterns symbolize generational continuity, while a refined black, red, and gold palette reflects spirituality and prosperity. Through cohesive branding and thoughtful packaging, Base ensures tradition remains relevant for future generations.
Featured Design
Base by Lance Francisco
Core Functionality
Visual Identity
Accolades
Graphics, Illustration and Visual Communication Design Award Winner in 2025.
Bronze Winner
Base Visual Identity
Base is a Bronze A' Design Award winner, a much prestigious recognition granted to outstanding designs distinguished by creativity, ingenuity, and astuteness. Bronze winners are amply skillful and strikingly creative artifacts that authenticate the vast experience, imagination, and resourcefulness of their designers. Base is expected to be a highly-regarded, admired, and cherished object that is notably professional and innovative. This Bronze A' Design Award-winning design incorporates best practices in art, science, design, and technology, and is excellent for its attention to detail. Base splendidly satisfies needs, touches desires, charms feelings, and appeals to curiosity.
Winner Designer
Lance Francisco
Lance Francisco is an art director and designer based in Shanghai with 10 years of experience under his belt. His career started in the Philippines and it eventually lead him to Shanghai. Lance’s exposure to various multinational and global accounts has honed his skills in providing his clients creative and successful 360 marketing solutions. He has created campaigns for numerous notable brands such as Pepsi, Snickers, Castrol, Greenpeace, Bose, and Netflix, which have been recognized in international award shows like The One Show, Clio, Spikes Asia, AdStars, and Effies APAC. He has also won two major international young creative competitions. He won a Cannes Young Lions competition hosted in partnership with Google in 2017, winning over 100+ entries across the globe. And because of that, he was chosen by Google as their Cannes Young Lion representative for film in the same year. And in 2019, as a representative of the Philippines, his team won bronze in the Cannes Young Lions digital competition - besting over 47 of the top tier young creative teams around the world. His work is a testament to his ability to transform brands and inspire global audiences through visionary creativity.
View Winner ProfileWinner Client
Lance Francisco
Lance Francisco is a seasoned design leader with over a decade of experience transforming global brands like Pepsi, Netflix, Snickers, and Bose through strategic, award-winning campaigns. Currently based in Shanghai, he drives innovation and sustainability initiatives for PepsiCo, blending creativity with strategy to deliver impactful brand experiences. His work has been recognized at industry-leading awards such as The One Show, Clio Awards, Spikes Asia, and Cannes Young Lions, where he represented the Philippines in two international competitions. Passionate about storytelling and purposeful design, Lance is dedicated to creating solutions that inspire, engage, and drive business success.
Read The Inside Story
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Base Visual IdentityResources for Journalists
Press Kit Downloads
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Press Releases
Read the official press release announcing Base as a winner of the prestigious A' Design Award. The award-winner press release provides an overview of the Base Visual Identity's unique features, innovation, and impact.
Media Showcase
Explore the media showcase dedicated to Base at Design|Newsroom, gain easy access to a wide range of media assets, including high-resolution images, videos, and additional resources related to the award-winning Base Visual Identity.
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Lance Francisco
"Base Visual Identity" - Bronze A' Design Award Winner
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