Masseria Auraterrae
Masseria Auraterrae Nature Resort by Bepi Povia is a winner of the 2025 Iron A' Design Award in Architecture, Building and Structure Design.
Masseria Auraterrae is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations.
Explore This Amazing WorkMasseria Auraterrae Nature Resort
Bepi Povia embrace The Roots Philosophy, that integrates indigenous knowledge into architectural design by valuing traditional practices, local materials, and construction techniques passed down through generations. This approach not only preserves cultural heritage but also promotes sustainable and contextually relevant design. Bepi Povia is involved in several sustainable development projects in the tourism sector of Puglia, a region in Southern Italy among the most sought after by international tourist flows. The philosophy of Roots design works in the concept of Green Building.
Featured Design
Masseria Auraterrae by Bepi Povia
Core Functionality
Nature Resort
Accolades
Architecture, Building and Structure Design Award Winner in 2025.
Iron Winner
Masseria Auraterrae Nature Resort
Masseria Auraterrae is an Iron A' Design Award winner, a prestigious recognition granted to good designs that meet the professional and industrial requirements expected from well-designed creations. Iron winners demonstrate great skill, high specialization, expert understanding, and creative capacity of their creators. Masseria Auraterrae is expected to be a highly-regarded, admired, and cherished creation that is practical and innovative. This Iron A' Design Award-winning design integrates industry best practices and has competent technical characteristics linked with know-how and talent. Masseria Auraterrae is respected for its thoroughness and is designed to provide quality of life improvements that help make the world a better place.
Winner Designer
Bepi Povia
Among my greatest passions is agriculture and especially viticulture, where design is inextricably present: it is in this context that my projects for the recovery of ancient Trulli and Masserie take shape, because they are places born and built to be their support. Today these simple and functional architectures are mostly transformed into places of experience for the traveler, Authentic places, as long as they remain a testimony of the agricultural past and the historical context in which these architectures were built. Today, reflecting on the close relationship I have with Agriculture and Design, the connection is clear: Design creates objects that can be reproduced on a large scale, just as agriculture is transformed into products for the market. Let's think about the Vineyards, the Olive Tree Fields, the Orange Groves and the Vegetable Gardens: they are all supported by a project of reproducibility, which makes them functional and places them perfectly in the context where they are born and grow, but with an eye on the national or international market. Agriculture, therefore, cannot ignore the hand of man and his projects; this is why the relationship between agriculture and design appears intimate, inextinguishable, even if, at first glance, not easy to grasp.
View Winner ProfileWinner Client
BPI&G + Partners
First level Design Firm for tourism , Hospitality and Banqueting sector. Bepi Povia is a well-known name in tourism projects, in the Design of Hotels & Resorts, in the reconversion of historic Masserie in the Itria Valley, in Puglia, southern Italy, for tourism. His way of working remains anchored to the agricultural traditions of the places without altering their specificity and authenticity. Numerous are his interventions and speeches in national and international conferences where he illustrates his design philosophy always linked to the ecology of the places and to the respect of indigenous traditions and cultures.
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Masseria Auraterrae Nature ResortResources for Journalists
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BPI&G + Partners
"Masseria Auraterrae Nature Resort" - Iron A' Design Award Winner
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