Profile: Rilind Hoxha |
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About Rilind Hoxha : Why Agency is a creative studio based in Skopje, working across design, communication, and strategy. The studio collaborates with clients, institutions, and partners on projects involving visual identity, editorial design, digital platforms, and content development. Its process is grounded in research, dialogue, and multidisciplinary thinking, resulting in adaptable design systems that respond to context and function. Why Agency works across sectors including culture, education, technology, and public services, focusing on clarity, structure, and long-term usability in both digital and physical media.
Design is where strategy meets emotion. Through Why Agency, I’ve built a creative ecosystem where storytelling, visuals, and business goals intersect. For me, design is not just about aesthetics—it’s a tool to drive engagement, shift perception, and inspire connection. Every brand we build is a dialogue between purpose and imagination.
ORGANIZATION:
Why Agency
NON-DESIGN OCCUPATION:
Advertising professional Marketing, PR, advertising
EDUCATION:
2009–2012, Accounting and Finance, BSc, The University of Sheffield, THESSALONIKI/GREECE
EXPERIENCE:
2020–Present, Head of Sales and Marketing, Smaragd 1969, SKOPJE/NORTH MACEDONIA
2016–Present, CEO & Co-Founder, Why Agency, SKOPJE/NORTH MACEDONIA
2012–2014, Junior Accountant, Albafone, SKOPJE/NORTH MACEDONIA
AWARDS:
2024, Bronze Winner, A’ Design Award – House of Smaragd Advent Calendar, COMO/ITALY
LANGUAGE SKILLS:
Albanian (Native)
Macedonian (Near Native)
English (Advanced)
Serbian (Intermediate)
COMPUTER LITERACY:
Adobe Photoshop, Advanced
Adobe Illustrator, Intermediate
Figma, Intermediate
Meta Ads Manager, Expert
Google Ads, Advanced
Asana, Advanced
Microsoft Excel, Intermediate
COURSES, SEMINARS AND WORKSHOPS::
2025, “Catalyst+ Program”, Macedonia2025, SKOPJE/NORTH MACEDONIA
HOBBIES:
Photography, Traveling, Creative Writing, Cooking
WEB SITE:
www.why.mk
PORTFOLIO URL:
https://drive.google.com/file/d/1puT8TfHrAFTURSyqg
drSY62IF2jaFvJE/view?usp=drive_link
REGISTRATION DATE:
2021-02-04 14:49:26
COUNTRY/REGION:
Macedonia
ACCOUNT TYPE:
Agency
Awards received by Rilind Hoxha
| House of Smaragd Advent Box Bronze A' Design Award Winner for Giftware Design Category in 2024 Rilind Hoxha and Haris Murich for Smaragd 1969/Why Agency |
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