Convertlyft blog

There are five posts so far. Each starts from the same question: when someone says a number is good or a change works, where does that come from? Each post lists its sources, each one dated, says how strong each study is, and ends with how to check the idea on your own site.

What is a good bounce rate?

In Google Analytics 4, a bounce is a visit that was not engaged: it lasted 10 seconds or less, had no “key event” and saw fewer than 2 pages, by Google’s own rule. The post sets out that rule from Google’s help pages, shows why a fast answer can count as a bounce, and gives four steps to read your own pages, each against itself.

What is a good ecommerce conversion rate?

In Littledata’s benchmark of 436 Shopify stores, from 27 July to 24 October 2026, the median store turned 1.4% of its visits into an order and the top fifth were at 2.7% or above. The post sets out that spread, phones against computers, and the limits of the sample. It answers whether 2% is good, lists five common reasons a store’s rate falls, from a new mix of visitors to errors on checkout, and gives Baymard Institute’s average of 70.22% of carts left without an order.

When to hire a CRO consultant

A consultant is the right hire when the problem needs judgment: the offer may be wrong, nobody knows why people hesitate, a redesign is coming, or the company will not act without an outside view. Software is enough when the job is to know every day where people stop and when something breaks. The post sets the two side by side, says exactly what Convertlyft does and does not do, and ends with a table of situations and the best fit for each.

What is a good conversion rate?

A good rate is a range, and the range depends on what you count. The post sets out published benchmarks from Unbounce, Heap and ChartMogul, each with its sample and dates. A landing page, a sign-up form and a trial each count a different group of people, so their rates cannot be compared with each other. It shows why the source of your visitors sets the range: on the SaaS landing pages Unbounce studied, the median for visitors from email was more than 50 times the median for visitors from display ads. It answers whether 2% or 20% is good, and ends with four steps to find your own number: pick one goal, split by source and device, find the step that loses the most people, and change one thing at a time.

Landing page optimization

Five changes to a landing page, each with a published study behind it: one main call to action, a headline a stranger understands quickly, proof placed where people see it before they decide, a page built for phones, and a page that loads fast enough. For each one the post says how strong the study is, and where the evidence runs out it says so: it found no page speed figure it could trace to a study with its method, so it gives none. It ends with a suggested order: the headline first, then one call to action, then phones and speed, then where your proof sits.