Torch Red

Torch Red (#FD0E35) is an intense, pure warm red in the Crayola palette, positioned at the vivid boundary between pure red and orange-red with maximum saturation and brightness. The name evokes the brilliant, hot colour of a burning torch or signal flare — the colour of intense heat and urgent visibility. Used in illustration for fire, emergency signals, and bold graphic work where the most vivid, eye-catching red imaginable is required.

Pure red is the color of adrenaline, passion, and urgency. It raises heart rate and stimulates appetite, which is why fast-food chains and sale banners rely on it worldwide. Culturally, red signifies luck and prosperity in East Asia while representing danger and prohibition in Western road signage.

Medium red is ideal for call-to-action buttons, sale badges, and notification dots where instant attention is needed. It should be used sparingly as an accent rather than a dominant background to avoid visual fatigue. Red pairs effectively with white text for maximum legibility in buttons and banners.