Amazon logo

Amazonのブランドカラー

"Work hard. Have fun. Make history."

Amazon is the world's largest e-commerce and cloud computing company, recognized by its smile-arrow logo and distinctive orange-black palette.

https://amazon.com

Amazon's official palette spans orange and blue: Amazon Orange (#FF9900) and Amazon Navy (#232F3E). Against white only Amazon Navy meets the 4.5:1 contrast ratio WCAG AA requires of normal-size body text, at 13.57:1, leaving the other for backgrounds, display-size type, and non-text elements.

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Amazonのカラーパレット

Amazonはブランドアイデンティティに2の公式カラーを使用しています。

Amazon Orange

#FF9900
HEX #FF9900
RGB 255, 153, 0
HSL 36.0°, 100.0%, 50.0%
On white 2.14:1
On black 9.81:1
As text on white Fail

Amazon Navy

#232F3E
HEX #232F3E
RGB 35, 47, 62
HSL 213.3°, 27.8%, 19.0%
On white 13.57:1
On black 1.55:1
As text on white AAA

よくある質問

What are the official Amazon brand colors?
Amazonはビジュアルアイデンティティに2の公式ブランドカラーを使用しています。このページの各色には正確なHEX、RGB、HSL値が含まれており、あらゆるデザインツールで正確に再現できます。
How do I use Amazon brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Amazon colors official?
The color codes on this page are sourced from Amazon's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Amazon brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Amazon brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Amazon's brand guidelines.
What is the primary Amazon color?
The primary Amazon brand color is Amazon Orange (#FF9900). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Amazon colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Amazon colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Amazon rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Amazon color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Amazon palette

Of the 2 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · コントラストチェッカー

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Amazon and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Amazon.