Apple logo

Appleのブランドカラー

"Think different"

Apple is a premium technology company known for the iPhone, Mac, and a minimalist design philosophy that has defined modern consumer electronics.

https://apple.com

Apple Black (#000000) carries the Apple identity, alongside Silver (#A2AAAD) and Space Gray (#86868B). Against white only Apple Black meets the 4.5:1 threshold WCAG AA applies to normal-size body text, at 21:1; the other two are limited to fills, large text, and non-text elements.

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Appleのカラーパレット

Appleはブランドアイデンティティに3の公式カラーを使用しています。

Apple Black

#000000
HEX #000000
RGB 0, 0, 0
HSL 0.0°, 0.0%, 0.0%
On white 21.0:1
On black 1.0:1
As text on white AAA

Silver

#A2AAAD
HEX #A2AAAD
RGB 162, 170, 173
HSL 196.4°, 6.3%, 65.7%
On white 2.36:1
On black 8.89:1
As text on white Fail

Space Gray

#86868B
HEX #86868B
RGB 134, 134, 139
HSL 240.0°, 2.1%, 53.5%
On white 3.62:1
On black 5.8:1
As text on white AA Large

よくある質問

What are the official Apple brand colors?
Appleはビジュアルアイデンティティに3の公式ブランドカラーを使用しています。このページの各色には正確なHEX、RGB、HSL値が含まれており、あらゆるデザインツールで正確に再現できます。
How do I use Apple brand colors in CSS?
Click the copy button next to any HEX code on this page to copy it to your clipboard. Then use it in CSS like: color: #HEX; or background-color: #HEX;.
Are these Apple colors official?
The color codes on this page are sourced from Apple's publicly available brand guidelines, press kits, and official resources. We strive to keep them accurate and up to date.
What color formats are available?
Each Apple brand color is shown in HEX, RGB, and HSL formats. Click on any color swatch to visit its detail page where you'll also find HSV, CMYK, and OKLCH values.
Can I use Apple brand colors in my project?
Brand colors are typically trademarked as part of a company's visual identity. You can reference them for educational, editorial, or interoperability purposes. For commercial use in a way that implies endorsement or affiliation, check Apple's brand guidelines.
What is the primary Apple color?
The primary Apple brand color is Apple Black (#000000). This is the first color listed in the brand palette and is typically the most recognizable.
How do I ensure color accuracy across devices?
HEX and RGB values render consistently in digital media (web, apps, screens). For print, convert to CMYK using the values on each color's detail page. Monitor calibration and color profiles can affect perception, so always proof on target devices.
Do Apple colors meet accessibility standards?
Accessibility depends on how colors are paired. Click any color to see its WCAG contrast ratios against white and black. Use our Contrast Checker to test any two Apple colors together.
How often are brand colors updated?
We periodically review and update brand color data. If Apple rebrands or publishes new guidelines, we update our records accordingly. If you spot an outdated color, feel free to let us know.
What other brands have similar colors?
Click on any Apple color to visit its detail page, which shows other brands that use the same or very similar hex values. You can also browse all brands on our Brands page.

Accessibility of the Apple palette

Of the 3 recorded colors, 1 reach the WCAG 2.1 AA ratio of 4.5:1 against a white background — the threshold normal-size body text must meet. Colors below that line are not failures of the palette: they remain valid as fills carrying white text, as large text at the 3:1 threshold, and as borders, icons, and other non-text elements, which SC 1.4.11 also holds to 3:1. A logotype set in such a color is exempt from the requirement entirely.

Reference: WCAG AA vs AAA contrast requirements compared · コントラストチェッカー

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Apple and its associated marks are trademarks of their respective owner. ColorFYI records publicly published brand-guideline color values for reference, editorial, and interoperability purposes, and is neither affiliated with nor endorsed by Apple.