ColourPop BFF Mascara wand in Wine O'Clock brushing on rich burgundy pigment, shown with the open volumizing tube and patterned cap, set against a matching wine-red swipe to showcase color payoff and texture. Burgundy-coated lashes wearing ColourPop BFF Mascara in Wine O’Clock, fanning over a deep brown eye and paired with vivid chartreuse eyeshadow in a tight close-up, highlighting bold color payoff and definition. ColourPop BFF Mascara in Wine O’Clock, a burgundy volumizing formula, shown as a model opens the star-patterned wand near her lashes; close-up with lime green eyeshadow against a soft lavender background. ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black. ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara wand in Wine O'Clock brushing on rich burgundy pigment, shown with the open volumizing tube and patterned cap, set against a matching wine-red swipe to showcase color payoff and texture.
 Burgundy-coated lashes wearing ColourPop BFF Mascara in Wine O’Clock, fanning over a deep brown eye and paired with vivid chartreuse eyeshadow in a tight close-up, highlighting bold color payoff and definition.
 ColourPop BFF Mascara in Wine O’Clock, a burgundy volumizing formula, shown as a model opens the star-patterned wand near her lashes; close-up with lime green eyeshadow against a soft lavender background.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 Wine O'Clock
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.
ColourPop BFF Mascara wand in Wine O'Clock brushing on rich burgundy pigment, shown with the open volumizing tube and patterned cap, set against a matching wine-red swipe to showcase color payoff and texture. Burgundy-coated lashes wearing ColourPop BFF Mascara in Wine O’Clock, fanning over a deep brown eye and paired with vivid chartreuse eyeshadow in a tight close-up, highlighting bold color payoff and definition.
 ColourPop BFF Mascara in Wine O’Clock, a burgundy volumizing formula, shown as a model opens the star-patterned wand near her lashes; close-up with lime green eyeshadow against a soft lavender background.
 ColourPop BFF Mascara Purple Prose swatch showing a smooth, wavy pastel purple mascara stroke, centered in a grid alongside labeled shades Blue Ya Mind, Left on Red, Wine O’Clock, Brownie Points, Pink Inc., and Black on Black.
 Wine O'Clock
 ColourPop BFF Mascara in Swell Season, a bold cobalt blue, shows the tube and open wand with twisted nylon fiber brush depositing vibrant, volumizing pigment against a blue swatch backdrop for dramatic lashes.

BFF Mascara

Volumizing Mascara

4.5
Rated 4.5 out of 5 stars
2,753 Reviews

Wine O'Clock - Deep burgundy

🐰 Cruelty-free
💗 Volumizing
🎨 Ultra-pigmented
🍦 Super creamy
💌 Long-lasting
❤️ Matte finish

review

4.5
Rated 4.5 out of 5 stars
Based on 2,753 reviews
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2,753 reviews
  • Terra F.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    10/28/25
    Great deal and very pretty mascara!

    I admit, I wouldn’t have bought this mascara if it hadn’t been on sale! But I absolutely love Rex! I’m glad I did because it’s such a pretty shade of green!

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  • Caiti M.
    Verified Buyer
    Reviewing
    Wine O'Clock
    I recommend this product
    Rated 5 out of 5 stars
    10/28/25
    Makes my brown eyes pop!

    It’s kind of weird looking on the brush but after applying a couple coats it’s amazing!

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  • Twyla K.
    Verified Buyer
    Reviewing
    Wine O'Clock
    I recommend this product
    Rated 5 out of 5 stars
    10/28/25
    Beautiful color

    One of the most stunning colors I've ever worn!

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  • Nandin G.
    Verified Buyer
    Reviewing
    Roar!
    I recommend this product
    Rated 5 out of 5 stars
    10/26/25
    So bright and fun!

    If you use a primer, the colors get even brighter and last longer. So fun!

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  • Yasir K.
    Verified Buyer
    Reviewing
    Brownie Points
    I recommend this product
    Rated 5 out of 5 stars
    10/26/25
    Yasir

    👍👍👍

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